-- Introduction to App Launch
In an era where the app development landscape is saturated with tools that promise ease of creation, a new challenge has emerged for independent developers: app approval. With the App Store’s tightened standards and the rise of AI-generated apps flooding the marketplace, getting an app approved has never been more difficult.

App Launch, a Stockholm-based app development studio, has introduced a new approach that not only addresses this challenge but also guarantees success. The company, which operates with a bold business model of developing and managing its own portfolio of profitable consumer apps, now offers app development as a service, coupled with an industry-first App Store approval guarantee.
With a flat-fee pricing structure of $9,995 per app and a built-in seven-day trial period, App Launch stands apart from traditional app development agencies. This approach eliminates the uncertainty that often derails projects at the final hurdle: App Store approval.
Navigating the Hidden Challenges of App Store Approval
In the past, getting an app developed was just the beginning of the journey for founders and creators. Today, as the App Store becomes increasingly competitive and difficult to break into, the focus has shifted from simply creating an app to ensuring it gets approved.
The rapid rise of AI-powered app creation tools and no-code platforms has flooded the App Store with low-quality, templated applications, prompting Apple to raise its review standards. These stricter guidelines, paired with complex privacy policies, permission justifications, and metadata requirements, have made approval harder than ever for first-time developers.
While these challenges may seem overwhelming, App Launch has perfected a system to navigate these hurdles, helping developers avoid rejection and successfully get their apps onto the App Store. With a track record of over 10,000 downloads since summer 2025 and a 4.9-star average rating across 100+ reviews, App Launch has proven that its approach to app development and approval works.
The App Launch Solution: A Proven Process
App Launch’s approach to app development is built on speed, transparency, and expertise. Their process delivers an app from concept to App Store approval in an average of 21 days, a feat that sets them apart from traditional agencies that often take months to deliver.
Their service also includes an approval guarantee, which removes the uncertainty that many indie developers face when submitting their apps. With this guarantee, App Launch is committed to ensuring first-time founders don’t face rejection due to hidden knowledge gaps about the App Store approval process.
The flat-fee model eliminates the need for hourly rates or large upfront retainers, and clients benefit from unlimited revisions until they are satisfied with the final product. Unlike traditional agencies, App Launch eliminates unnecessary meetings and administrative overhead by using asynchronous communication via Trello boards, which streamlines the development process.
The Paradox of AI and App Creation

As AI tools democratize app creation, the paradox becomes clear: it’s easier than ever to build an app, but getting it approved is harder than ever. The flood of low-quality apps has forced Apple to tighten its review criteria, making it even more difficult for legitimate developers to get their apps noticed.
App Launch addresses this paradox by focusing on not just building apps but also ensuring their approval and discoverability. With a deep understanding of consumer psychology and product-market fit, App Launch has built a repeatable system for app approval that ensures developers can move past the bottleneck of App Store submission.
With apps such as Mindcast (self-discovery) and Delulu (daily affirmations), which have received 4.9-star ratings and garnered thousands of downloads, App Launch has demonstrated that success on the App Store is attainable even in a crowded marketplace.
App Launch's Unconventional Business Model
What makes App Launch particularly unique is that the company operates its own portfolio of successful consumer apps, rather than relying solely on client work. This gives them a competitive edge: they are app entrepreneurs themselves, not just service providers.
The success of their own apps informs their client work, as they understand firsthand the challenges of app creation, approval, and scaling. The company’s apps have been featured in prominent outlets like Women's Insider and USA News, further demonstrating their credibility and expertise in the industry.
By offering a system that guarantees App Store approval and includes a seven-day trial period with a 75% refund, App Launch has set a new standard in app development. Their flat-fee pricing structure and transparent, speed-driven approach to development create a clear, no-surprise experience for first-time developers.
About App Launch
App Launch is a Stockholm-based app development studio that combines app creation with business expertise. Founded in response to the outdated outsourcing models that burden many indie developers, App Launch offers app development as a service to founders, small business owners, and creators. The company operates with an unconventional business model, running its own portfolio of profitable consumer apps while working with clients on a flat-fee basis, ensuring speed, transparency, and guaranteed App Store approval.
Media Contact
Gustaf Broman
Founder, App Launch
Email: [email protected]
Website: App Launch
Instagram: @applaunch.club
LinkedIn: Gustaf Broman
Contact Info:
Name: Gustaf Broman
Email: Send Email
Organization: App Launch
Website: https://applaunch.club
Release ID: 89174627

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