Angles, Inc., a high-performance digital marketing agency based in Los Angeles, CA, has released — its review of marketing automation company Marketo's marketing automation campaign.
The agency benchmarked the top 21 advertisers in Google AdWords for the keyphrase "marketing automation" and tracked their performance from keyword search to landing and confirmation pages to email and phone follow-up. Each of the advertisers was objectively benchmarked on 200 points, then scored and ranked against its competitors. The results were surprising in that many industry stars actually made poor use of their own technology, while small companies frequently "punched above their weight".
"Marketo is clearly an industry leader," said agency CEO Paul Angles. "Not only do they have a superb product, but they were one of the only marketing automation companies that actually puts their product to its best use."
The complete, 135-page The Angles Report®: Marketing Automation is available on Amazon.com and excerpts are available Angles-inc.com.
Angles, Inc., is a digital marketing agency that maximizes client revenue and profit. It is 100% focused on paid search and PPC, landing page optimization, and email: the areas that generate the highest ROI for its clients. Over the past five years, they have averaged over $10 million per year in sales for clients.
According to client Gabe Shapiro, Vice President, Outreach, Next Step Living, “Angles, Inc., hit our two-year AdWords target in less than a year.”
For more information, please visit http://www.angles-inc.com/
Release ID: 135067