-- Lunch With Norm, the eCommerce podcast hosted by Norm Farrar, is going live with Amazon industry expert Oana Pădurariu to break down one of the most important developments for online sellers: Amazon’s AI assistant, Rufus.
Amazon recently introduced Rufus, an AI-powered shopping assistant built directly into its platform. For Amazon sellers, this new tool represents both opportunities and challenges. The live podcast will provide clarity on how Rufus impacts product discovery, seller visibility, and customer engagement—critical areas for brands navigating today’s competitive marketplace.
“Amazon has always been ahead when it comes to leveraging AI,” said Norm Farrar, host of Lunch With Norm. “Rufus is going to reshape how customers search, shop, and make buying decisions. Sellers who understand it early will have a massive advantage.”
Joining the discussion is Oana Pădurariu, widely recognized for her expertise in Amazon growth strategies and digital transformation. Pădurariu will share her insights on how Rufus uses large language models (LLMs) to refine product recommendations, the role of structured product data, and what sellers can do right now to stay ahead.
“Rufus isn’t just another update—it’s a game-changer,” said Pădurariu. “This is about how AI interprets your listing content, customer questions, and even reviews. Sellers who don’t adapt their content strategy for AI and LLM indexing risk falling behind.”
The Lunch With Norm episode will also cover:
- Why Rufus matters for Amazon sellers now
- How LLM-driven product discovery will change SEO on Amazon
- Action steps sellers can take to optimize their listings
- What the future of AI-powered eCommerce looks like
This live conversation offers sellers practical takeaways and a deeper understanding of Amazon’s AI strategy. With millions of sellers competing on the marketplace, mastering AI-powered visibility is quickly becoming a must.
Oana's Lunch with Norm podcast will be live on Wednesday Aug 27th 2025, and the edited version will be re-released on YouTube and podcasts everywhere in September.
About Us: About Lunch With Norm: Lunch With Norm is a leading podcast for Amazon and eCommerce sellers, hosted by entrepreneur Norm Farrar. With 600+ episodes, the show brings together global experts to share actionable insights on branding, digital marketing, and marketplace growth. The podcast is available on YouTube, Spotify, Apple Podcasts, and at www.lunchwithnorm.com
Contact Info:
Name: Norm Farrar
Email: Send Email
Organization: Lunch With Norm Media Team
Website: https://lunchwithnorm.com
Release ID: 89168305
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