Emerges After Rebrand formerly rebrands and expands its review portfolio to the home security market. launched in 2015 as a web destination for users to read full professional reviews and customer feedback for providers of identity theft protection services. The business was founded on unbiased service reviews, an 8 point rating scale, and heavily weighted customer feedback to provide a simple scoring system to compare the value of one provider to another.

Today, the executive team at announce the rebrand of to what is now (ASR). The new website features all of the content, reviews, and functions of the previous site but with a new fresh look. “We wanted to give users something simple to navigate, straightforward, and concise. No one should have to spend more than a few minutes on a site to get to and digest the information they need,” comments CEO Jeff Metz.

With their rebrand to ASR comes the addition of a new review & rating system aimed at giving users information on home security providers. now provides reviews and scores for both home security and identity security in an effort to be a one-stop-shop when it comes to personal and family protection. “It just made sense” says Jeff. “when people are in the mindset to seek protection for one threat they are likely open to read about other ways to protect themselves. We’re just making that process easier.”

ASR plans to add one to two dozen reviews of home security providers over the coming six months using their proprietary 6 point rating system that investigates the each provider on price, equipment, services, contract, customer experience, & their expert review. This is in addition to the existing reviews for identity theft protection providers. provides online reviews, ratings, and customer opinion on home security and identity theft protection providers. Each company has been researched thoroughly to unveil all aspects of their service that are relevant to customers.


Contact Info:
Name: Jeff Metz
Phone: 602-750-0016

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Release ID: 410662