-- Alexandre Leciel (formerly Tufan Gok) is pleased to announce the sale of his AI-powered adtech company, AdCreative.ai, to publicly listed AI leader Appier for $38 million. The transaction, which closed on March 4 following regulatory approvals, represents a landmark achievement in Leciel’s rapid rise from solo founder to one of Europe’s most influential voices in artificial intelligence and startup innovation.
Founded in late 2023, AdCreative.ai was built from the ground up by Leciel and quickly became the world’s most-used AI advertising platform. In just 18 months, it attracted over 3 million users in 195 countries and powered more than 1 billion advertising creatives for global brands including L’Oréal, Procter & Gamble, and Pernod Ricard. The speed and scale of this growth drew the attention of major investors and ultimately led to its strategic acquisition by Appier.
Under Leciel’s leadership, AdCreative.ai became known for pioneering technologies tailored to modern marketers. These include AdSora, the world’s first text-to-video generator purpose-built for advertising; AdLLM, a large language model trained on 840 million high-performing ad texts; and Creative Scoring AI, which predicts ad performance using object detection and saliency mapping. Additional tools such as Product Photoshoot AI and the Ad Fatigue & Audience Generator further distinguish the platform in the AI marketing space.
The venture received backing from top-tier investors including Kima Ventures, Bond Capital, and Koç Holding. “Turning a seed cheque into a 33-fold return in under two years is exceptional,” commented one early backer, underscoring investor confidence in Leciel’s leadership and vision.
Though the sale marks a major milestone, Leciel remains firmly committed to the company’s future. Retaining his position as CEO, he is leading AdCreative.ai into its next chapter under Appier’s umbrella. “Selling was never the finish line — it’s the fuel for our unicorn journey,” Leciel says. “This acquisition gives us the resources to scale faster, innovate deeper, and continue redefining what’s possible in AI-powered advertising.”
In parallel, Leciel has recently launched Leciel Capital, a new investment vehicle focused on supporting high-potential founders and frontier technologies. With a growing profile as both operator and investor, he is now setting his sights on building not just one, but multiple transformative ventures.
For more information about AdCreative.ai, please visit https://www.adcreative.ai/.
About AdCreative.ai
AdCreative.ai is an AI-powered platform that helps businesses create high-converting ad creatives at scale. Developed by Alexandre Leciel in Paris and acquired by Appier in 2025, the platform combines proprietary generative models with predictive analytics to deliver measurable performance for marketers worldwide. AdCreative.ai serves users in over 195 countries and continues to expand under Leciel’s leadership as CEO.
Contact Info:
Name: Alexandre Leciel
Email: Send Email
Organization: AdCreative.ai
Website: https://www.adcreative.ai
Release ID: 89165103
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