-- Former NFL athlete and MusclePharm founder targets cognitive performance with paraxanthine-based pouch platform ahead of 2026 consumer launch
Brad Pyatt, former NFL player and entrepreneur behind MusclePharm and TRUBAR, is pleased to announce the forthcoming 2026 launch of IQ Pouch, a revolutionary cognitive energy solution built around paraxanthine. This clinically tested caffeine metabolite aims to position the company as a clean alternative to traditional energy drinks and nicotine-based products.
This press release comes on the heels of the recent $176M acquisition of TRUBAR, the clean-label protein bar company founded by Pyatt and his wife, Stephanie Pyatt, in 2018. In addition to his success at MusclePharm, which grew to over $1B in cumulative sales and distribution across 120+ countries, Pyatt’s track record of creating category-defying consumer brands lends his new venture considerable credibility.
“IQ Pouch is the reason I quit my eight-year nicotine pouch habit; it provided me with clean focus without the crutch,” said Pyatt. “The energy category was due for an upgrade. It’s not about stimulation; it’s about upgrading the way people power their minds every day.”
IQ Pouch is built around patented paraxanthine, a primary metabolite of caffeine that research suggests delivers focus and clarity without the jitteriness and energy crashes commonly associated with conventional stimulant products. The brand has been in development for three years and is among the first to introduce paraxanthine in a pouch format designed for seamless daily use.
Adding to the brand's appeal among elite athletes, IQ Pouch has partnered with an NFL quarterback as an official partner ahead of its public launch.
Pyatt, the former president of Inno Supps, a nine-figure direct-to-consumer supplement platform, calls IQ Pouch the result of pattern recognition accumulated over two decades of building in the performance nutrition and wellness space.
"I've never built from a trend. Every brand started with a real problem I needed to solve myself," Pyatt says. "With IQ Pouch, I saw the same early signals I saw in sports nutrition and better-for-you food, a category ripe for a cleaner, smarter solution."
The brand is set to launch in 2026 and will cater to health-conscious professionals, athletes, and consumers seeking alternatives to traditional energy formats.
About the company: Brad Pyatt is a former NFL athlete and multi-exit consumer brand entrepreneur with two-plus decades of experience building category-defining companies in the performance nutrition and wellness space. He is the founder of MusclePharm, which has generated over $1B in cumulative sales and is available in 120+ countries. He is also the co-founder of TRUBAR, which was acquired for $176M in 2025. Brad has also served as the president of Inno Supps, a nine-figure direct-to-consumer supplement brand. His newest venture, IQ Pouch, is a next-gen cognitive energy brand set to launch in 2026.
Contact Info:
Name: Krystal Park
Email: Send Email
Organization: Brad Pyatt
Website: https://iqpouch.com/
Release ID: 89191195
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