A Shield for Brand Growth: JD.com’s Efforts to Intellectual Property

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At JD.com , we believe that a great idea is the heartbeat of global commerce. On April 26th, in celebration of World Intellectual Property Day, we not only honor innovation but also reaffirm our efforts to protect it. For our global partners and cross-border sellers, trust is the foundation of everything we do. Whether you are a heritage European label or a rising global brand, here is how we27re working behind the scenes to keep brands27 intellectual property (IP) secure. A Proactive 22Digital Shield22 We don27t just wait for issues to arise; we prevent them from happening. By combining a dedicated professional team with cutting-edge Multi-modal AI, JD.com has built a 22Smart Shield22 that monitors and intercepts potential infringements in real-time. By learning and evolving alongside your brand, our systems provide the adaptive support you need to keep your intellectual property safe and secure. Proven Impact, Global Reach Numbers speak louder than words. To date, JD.com27s IP protection initiatives have achieved: 22 240,000+ 22 IP items successfully safeguarded. 22 50,000+ 22 rights holders supported, including nearly 3,000 international ones. 22 4,800+ 22 Geographical Indication (GI) trademarks protected worldwide. Strength in Numbers: Our Global Network Protecting IP is a team sport. We27ve joined forces with law enforcement, industry experts, and over 1,300 world-renowned brands through our Product Safety Alliance. From deep technical exchanges with organizations like the China-Britain Business Council (CBBC) to streamlining communications for international sellers, we are building a cleaner, fairer marketplace for everyone. Our brand partners27 growth is our growth. As we continue to welcome more international brands into the JD ecosystem, IP protection will remain at the very core of our global strategy. We27re here to provide the solid ground you need to innovate, grow, and thrive in the global market. Protect your brand today. Learn more about our tools and services at our dedicated IP Protection portal: https://jdgroupip.com/index.html

April 27, 2026 -- At JD.com, we believe that a great idea is the heartbeat of global commerce. On April 26th, in celebration of World Intellectual Property Day, we not only honor innovation but also reaffirm our efforts to protect it.


For our global partners and cross-border sellers, trust is the foundation of everything we do. Whether you are a heritage European label or a rising global brand, here is how we’re working behind the scenes to keep brands’ intellectual property (IP) secure.



A Proactive “Digital Shield”


We don’t just wait for issues to arise; we prevent them from happening. By combining a dedicated professional team with cutting-edge Multi-modal AI, JD.com has built a “Smart Shield” that monitors and intercepts potential infringements in real-time.


By learning and evolving alongside your brand, our systems provide the adaptive support you need to keep your intellectual property safe and secure.


Proven Impact, Global Reach


Numbers speak louder than words. To date, JD.com’s IP protection initiatives have achieved:


• 240,000+ IP items successfully safeguarded.


• 50,000+ rights holders supported, including nearly 3,000 international ones.


• 4,800+ Geographical Indication (GI) trademarks protected worldwide.


Strength in Numbers: Our Global Network


Protecting IP is a team sport. We’ve joined forces with law enforcement, industry experts, and over 1,300 world-renowned brands through our Product Safety Alliance.


From deep technical exchanges with organizations like the China-Britain Business Council (CBBC) to streamlining communications for international sellers, we are building a cleaner, fairer marketplace for everyone.


Our brand partners’ growth is our growth. As we continue to welcome more international brands into the JD ecosystem, IP protection will remain at the very core of our global strategy. We’re here to provide the solid ground you need to innovate, grow, and thrive in the global market.


Protect your brand today. Learn more about our tools and services at our dedicated IP Protection portal: https://jdgroupip.com/index.html

Release ID: 89189935

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