Founded in 2007, Lybethras is a luxury swimwear brand that is headquartered in Porto Alegre, Brazil. The boutique is the brainchild of Luciana Martinez who made her first inroads into the fashion industry by setting up a small shop in 1991. With the help of a single hired seamstress, she began designing and stitching women’s swimsuits. Today, Lybethras maintains a presence in over 26 countries and has a cadre of celebrity brand ambassadors including famous Hollywood actresses such as Jennifer Anniston, Jodie Foster, Michelle Rodriguez and Paris Hilton. The brand has been featured in sports illustrated 9 years in a row with big names such as Gigi Hadid, Hannah Fergusson, Sara Sampaio, Sailor Brinkley, and Izabel Goulart. Furthermore, the brand's 3rd year included Miami Swim Week with Top Models like Joy Coringan, Tika Camaj, Rachel Vallori, and Kyra Santoro. —
Earlier this week, representatives from Lybethras announced the launch of its 2018 Miami Swim Collection of women’s swimwear. Reportedly, hundreds of die-hard fashionistas have already began placing orders, hoping to be the first to wear bathing suits from the much-anticipated collection. But, unfortunately, they will not be the first to have a look at their newest possessions.
Previously, attendees at this year’s Miami Swim Week (which was held in July) were dazzled as statuesque models strutted down the runway and showcased the latest designs from big names in the industry. However, it was Lybethras’s exquisite bikinis and one pieces that stole the show. And if that was not enough to convince them to place an order on their website, the boutique has offered a 30 percent discount on certain products as part of its End of Summer Sale with the coupon code: “ENDOFSUMMERSALE”.
In a press conference, a representative from the company offer her remarks:
“Our high end swimwear is made in Brazil with only the best quality chlorine resistant fabrics that offer protection against harmful ultraviolet rays. In addition to our standard collection of women’s bathing suits, we have also designed a reversible top that could be worn in 8 different ways.
About the Company
Lybethras is a swimwear brand that primarily designs women’s bathing suits. The company was founded in 2007 and is currently based in Porto Alegre, Brazil. Lucianna Martinez is the Chief Executive Officer (CEO) of the company.
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