-- Today, 2 The Top Marketing, Inc, an outsource marketing firm, announced an evolution in the marketing agency’s strategy to focus on inbound marketing through content marketing, search engine marketing (SEM), and social media promotion. To further strengthen their client offerings and enhance their inbound services, they have also become one of Hubspot’s newest Certified Agency Partners.
According to HubSpot, inbound marketing generates 54% more leads than traditional outbound marketing tactics. Inbound marketing is a ‘pull’ technique that utilizes interesting and useful digital content (such as blogs, white papers, SEO, and social media) to deliver timely content to potential clients during the discovery phase of their product research. Once a lead is generated, additional content then engages and nurtures potential clients throughout the sales cycle. The outcome of this high-quality nurturing is an improved relationship between the lead and the company, resulting in an increased number of conversions to sales.
“One thing that our agency has always been attentive to is determining the growth our clients have achieved as the result of our services,” explains Daniel O’Donnell, Co-Owner at 2 The Top Marketing. “We’ve seen first-hand how effective inbound marketing is at generating qualified leads that result in improved revenue. This experience was the catalyst that sparked our shift to inbound.“
As a HubSpot Certified Agency Partner, 2 The Top Marketing, which has offices in both Idaho and New Hampshire, will be able to leverage HubSpot’s award-winning, integrated inbound marketing and sales platform to empower their customers to automate the lead attraction and nurturing process, as well as incorporate reporting and analytic tools to make it easy to maintain and track the return on investment of their on-going marketing activities.
While 2 The Top Marketing has provided content marketing as one of their services for quite some time, the transformation to inbound is a major departure from their prior emphasis on outbound (‘push’) techniques, such as link-building and advertising. With outbound marketing, a sales message is blasted to a wide-net of prospects in hopes that these prospects will contact their sales team due to generated interest. While this method certainly still has its merits, the risk of a costly advertisement only reaching uninterested leads have caused its decline in popularity and paved the way for inbound.
Regardless of the shift, one key differentiator of 2 The Top Marketing remains unchanged; their focus on high conversion rates to ensure their clients succeed in achieving their marketing goals. O’Donnell elaborates, “We don’t measure an accomplishment on how many more Facebook or Twitter followers we create or even an increase in site traffic. We measure the one thing that means success to any business: the conversions and revenue we generate for each client as a direct result of our campaigns.”
About 2 The Top Marketing:
Since 2009, 2 The Top Marketing Inc. has implemented successful online marketing strategies for hundreds of clients across the US that produce quantifiable, revenue-generating results. With a strong focus on data-driven analytics, 2 The Top Marketing provides their clients flexible, customized, and creative marketing campaigns that are carefully bench-marked to facilitate growth and offer a return on investment.
Contact Info:
Name: Daniel Odonnell
Email: Send Email
Organization: 2 The Top Marketing, Inc.
Address: 1037 E Winding Creek Dr #100, Eagle, ID 83616
Phone: 603-969-6598
Website: https://www.2thetopmarketing.com
Release ID: 95820
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