-- In a crowded market of funded D2C startups, Zuvelio is doing something rare — scaling sustainably without outside capital. Built from scratch by brothers Jitender and Jayant Soni, the lab-grown diamond jewelry brand has grown from ₹30 lakh in monthly revenue in April 2024 to a projected ₹40–50 lakh for May 2024 — all while remaining completely bootstrapped.
"We’re not here to outspend competitors — we’re here to outserve our customers," says Jitender Soni, Founder and CEO. "Every piece is built with intent, and every decision comes from listening to our community values."
Zuvelio specializes in lab-grown diamond and Moissanite jewelry, offering custom-made engagement rings and timeless heirloom designs to buyers in the U.S., Canada, and the U.K. With an average order value of ₹40,000 and 80–100 monthly orders, the brand has already crossed ₹1.8 Cr in FY 2023–24 and is now projecting ₹5 Cr+ ARR for FY 2024–25.
Scaling with Tech, Not Teams
Zuvelio’s leap forward isn’t just about product — it’s driven by systems. The brand recently overhauled its backend with investments in:
Advanced CAD software for high-fidelity, real-time design customization
A centralized ECS inventory system to sync inventory, orders, and workshop production
Optimized manufacturing-to-customer workflows, enabling handcrafted precision at scale
"We built a production system that blends the precision of technology with the soul of handmade design," says Jayant Soni, Co-founder, CDO & COO. "Now, whether a customer is in New York or Toronto, they get the same personalized experience — at scale."
These upgrades allow Zuvelio to shorten lead times, ensure tighter design accuracy, and give customers live updates throughout their custom journey — from CAD previews to final polish.
A Global Brand in the Making
In April 2025, Zuvelio also took a major step in its international roadmap by expanding operations into the U.S. market, aiming to deliver a smoother shopping experience for its growing North American customer base. This includes faster delivery timelines, responsive customer support, and region-specific engagement.
But instead of relying on ad-heavy campaigns, Zuvelio continues to grow through organic reviews, social media momentum, and person-to-person referrals, strengthening its credibility with every handcrafted piece.
The Future of Ethical Fine Jewelry
Zuvelio is doubling down on what it does best: ethical lab-grown diamond jewelry for modern milestones — from engagement rings to anniversary bands, for both men and women. As sustainability and transparency rise in consumer expectations, Zuvelio’s approach is built for what the next generation of buyers demands: personalization, responsibility, and beauty without compromise.
The team is currently testing augmented design previews and virtual consultation models, setting the stage for a more immersive, tech-forward shopping experience.
We’re not just building a jewelry brand, adds Jitender. We’re building the next generation of ethical fine jewelry — global, personal, and powered by purpose.
About Zuvelio:
Founded in 2022, Zuvelio is a D2C jewelry brand specializing in lab-grown diamonds and moissanite. Headquartered in India and selling globally, Zuvelio blends ethical craftsmanship, personalization, and advanced technology to deliver sustainable fine jewelry for the modern world.
Contact Info:
Name: Jitender
Email: Send Email
Organization: zuvelio
Website: http://zuvelio.com
Release ID: 89159533
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