-- Zakeke, a leading B2B Visual Commerce platform, has launched its WebAR-powered virtual try-on (VTO), setting it apart from other solutions in the market. Unlike many providers that require app downloads, Zakeke’s virtual try-on is entirely web-based, allowing customers to try on products instantly, without friction. Its AI-driven perfect fit technology ensures accurate scaling by automatically adjusting 3D models to real-life dimensions. More than just VTO, Zakeke equips merchants with a complete suite of tools to create fully immersive shopping experiences, from real-time 3D customization to interactive product visualization.
Photo Courtesy of Zakeke
Zakeke's virtual try-on solution complements its comprehensive suite of visual commerce tools. These include real-time product personalization, 3D model creation and visualization, and augmented reality (AR) experiences. The platform serves over 10,000 customers across 150 countries, operating in 400 verticals, with a substantial presence in the U.S. and Canada. Notable clients include Uber Eats, Inglesina, Valentino, and Zippo.
Solutions and Market Positioning
Under CEO Angelo Coletta's guidance, Zakeke's leadership drives the company toward its objectives. The company aims to empower merchants worldwide through advanced visual commerce technologies that reshape customer interactions.
"We are proud to introduce our WebAR-powered virtual try-on, a major step forward in making fashion e-commerce more accessible and engaging," said Angelo Coletta, CEO of Zakeke. "Unlike other solutions, our virtual try-on requires no app downloads and delivers AI-driven perfect fit technology, automatically scaling 3D models to real-life dimensions. But Zakeke goes beyond virtual try-on—we provide brands with a full suite of tools to create immersive shopping experiences, helping them engage customers, personalize interactions, and reduce returns through more accurate virtual product visualization."
The feature's debut coincides with considerable growth in the e-commerce and retail sectors. Technological progress and evolving consumer behaviours propel this growth.
According to 2024 forecasts, the global e-commerce market will maintain its upward trajectory, with visual commerce enhancing customer experiences and driving conversions. Zakeke's platform offers scalable, secure, customizable solutions that integrate seamlessly with existing systems.
Industry experts have recognized Zakeke's technological excellence through several prestigious awards, including being the leader in visual commerce in the G2 2023, 2024, and 2025 reports, being an AI Breakthrough Awards winner, and a place among the TechRound 100 Top Startups. These accolades highlight the company's success in empowering merchants with advanced visual technologies.
Market Impact and Future Objectives
The virtual try-on feature addresses key challenges fashion e-commerce businesses face, such as high return rates and low customer engagement. Zakeke’s VTO stands out with its WebAR-powered, app-free experience and AI-driven perfect fit technology, which automatically scales 3D models to real-life dimensions. These immersive and personalized shopping experiences reduce returns and strengthen customer loyalty. This technology supports Zakeke's mission to streamline seller operations and enhance customer experiences through automation and AI-driven solutions.
Zakeke continues to expand its offerings and strengthen its position in the visual commerce sector. With a focus on delivering a full suite of tools beyond VTO, including real-time 3D customization and interactive product visualization, the company is attracting new investments to support its growth and innovation. It has been building a strong media presence, showcasing its prowess and achievements to establish itself as the preferred platform for forward-thinking businesses and investors in the e-commerce and technology sector.
"The future of visual commerce belongs to those who act now," concluded Angelo Coletta, CEO of Zakeke. "Our focus is on delivering cutting-edge solutions that empower businesses to stay ahead of the competition. Adopting the right technology stack today is not just an advantage—it’s a necessity to drive growth, enhance customer engagement, and secure long-term success."
Visit Zakeke Website to learn more about the advanced virtual try-on feature and other visual commerce solutions.
About Zakeke
Zakeke is an advanced B2B AI Visual Commerce platform that empowers merchants to enhance and advance the shopping experience through powerful visual technologies. The company offers a comprehensive suite of tools, including real-time product personalization, 3D model creation and visualization, AR experiences, and virtual try-on solutions. Zakeke serves a diverse range of businesses across 400 verticals and has earned recognition for its contributions to retail and e-commerce advancement.
Contact Info:
Name: Alessia Dozzo
Email: Send Email
Organization: Zakeke
Phone: Via Copernico 38, 20125 Milano (Italy)
Website: http://zakeke.com
Release ID: 89153577
Google
RSS