-- From Sales Practitioner to Visionary Entrepreneur — Why Xraised Chose Morgan Lim as the Best in Sales Methodology
Morgan Lim’s journey to becoming a leading innovator in sales began nearly 30 years ago, rooted in a deep passion for mastering not just what salespeople do—but when they do it. Xraised proudly announces Morgan Lim, founder of OPPTIC Sales, as the winner of the 2025 Xraised Sales Excellence Award, chosen because he is simply the best in the field at transforming sales performance through a unique time-based methodology.
The Founder’s Lived Experience: From Frustration to Breakthrough
Morgan Lim is not “just another sales guy who made a framework.” His journey started with a deep frustration shared by many sales professionals: why, despite knowing the best techniques, did so many struggle with consistent execution and reliable outcomes?
“I knew I wanted to develop a sales methodology as far back as 2016,” Morgan explains. “But I intentionally waited to build more breadth of experience. Technology was rapidly evolving—from cloud computing to AI—and I needed to grow alongside it. I also needed the time to write my book, Unleashing the Power of Time, to fully articulate the sales process I envisioned.”
Morgan’s lived experience spans decades of enterprise tech sales, witnessing firsthand how many frameworks focus on what to do but leave out when to do it. This gap inspired his relentless pursuit of a better way.
The Intentional Path Toward a Better Way: OPPTIC Sales Methodology
The result of Morgan’s dedication is the OPPTIC Sales Method—a time-driven system designed to bring operational excellence to the sales process. It goes beyond skillsets, emphasizing the discipline of managing time, deals, and priorities with precision.
Built on four interconnected pillars, OPPTIC provides a blueprint for consistent, accurate, and efficient sales performance:
- Time Audit: A realistic assessment of available selling time, helping salespeople focus on high-impact activities.
- 60-3-35 Sales Cadence: A measurable rhythm that ensures pipeline health and win rates align with quarterly goals.
- OPPTIC Qualification Framework: A structured approach to evaluate deal urgency and likelihood of closing.
- Mutual Accountability Plan (MAP): Shared commitments that keep both seller and champion aligned and proactive.
This methodology treats time not as an adversary but as the foundational asset driving successful sales execution.
Why Xraised Chose Morgan Lim as the Best in Sales Innovation
At Xraised, we seek innovators who deliver true transformation. Morgan Lim’s OPPTIC Sales Method fills a critical gap—helping sales teams move from reactive chaos to proactive control by managing their time strategically.
We chose Morgan Lim because his method is proven to improve consistency, forecasting accuracy, and overall sales execution—making him the best in the field today.
Empowering Sales Teams with Time as a Strategic Partner
Morgan’s philosophy shines through in his book, Unleashing the Power of Time, where he redefines time from being a constraint to becoming a sales professional’s greatest ally. OPPTIC Sales continues to gain traction worldwide, enabling organizations to unlock better sales outcomes through time intelligence.
Discover Morgan Lim’s innovative sales methodology and the future of time-driven sales at OPPTIC website.
Contact Info:
Name: Gianmarco Giordaniello
Email: Send Email
Organization: Xraised
Address: 950 Great West Rd
Website: https://xraised.com/
Release ID: 89164228
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