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In recent years, it is not difficult to find under the background of globalization that China has made great achievements in all emerging fields and the output of pan-culture field in China tends to develop towards real diversified situation. Except for movie and TV dramas and online Chinese novels, Chinese cartoon becomes a dark horse, breaking the situation that Japanese cartoon and American cartoon dominate the market and stepping onto the international stage with awarding good reputation.Publicity in Six Cities in Three Countries Recreated “Boom of Mo Dao Zu Shi”
Speaking of the popular Chinese cartoon, it is definitely to talk about Mo Dao Zu Shi which is very popular in cartoon field. As the Previous Life Story of Mo Dao Zu Shi has received good audience rating and public praise, Xianyun’s Story of Mo Dao Zu Shi was officially premiered in Tencent Video on August 3, bringing another “boom of diabolism”.
Before starting to broadcast Xianyun’s Story of Mo Dao Zu Shi, the heated discussion about the plots of the cartoon has been started in the circle of fans. As the simultaneous large-screen publicity in four cities in China launched by Tencent spurred the enthusiasm of fans all over the world, fans who come from different cities got together to give online support for the cartoon, making the cartoon successfully publicize in large screen in Beijing, Chengdu, Shanghai and Guangzhou, which can identify the popularity of “diabolism” IP in China.
In addition, the broadcasting of Previous Life Story of Mo Dao Zu Shi has also attracted a lot of foreign fans. As the web-page of large-screen publicity activity of Xianyun’s Story of Mo Dao Zu Shi went live in foreign website, except for the overwhelming response of Chinese fans for simultaneous publicity in four cities, the enthusiasm and support ability of foreign fans also cannot be ignored. With the publicity in Nasdaq Screen of Times Square in United States and MEGA SHOPPING CENTRE and EMPIRE TOWER OFFICE BUILDING in Thailand, the domestic and international simultaneous large-screen publicity has become the carnival of global fans of this cartoon.
Presented with high quality, Chinese cartoon awarded good reputation and drew a large audiences
Except that the paladin story in slash style attracts the audiences, the production of Mo Dao Zu Shi can be total described with the word “elegance”. The portrait for figures and scenes in Chinese style, with the processing for details and construction for large scenes by applying 3D technology, bring perfect visual presentation for audiences.
In July 2018, Previous Life Story of Mo Dao Zu Shi was firstly broadcast in Tencent Video, making it become the work with heated discussion. With the daily broadcasting volume increasing exponentially, the total broadcasting volume quickly exceeded 1 billion. At present, the cartoon has the grade of 8.9 in Douban, the most authoritative movie review network in China, which is equivalent to the grade of the large IP cartoon NARUTO.
After Previous Life Story of Mo Dao Zu Shi gained great success, many people are concerned that with the good reputation of first season, it is easy to make the audiences feel unsatisfied about Xianyun’s Story of Mo Dao Zu Shi with strict standards and make the cartoon fail to get rid of the curse for many television works that “the following seasons are not better than the previous season”. However, Xianyun’s Story of Mo Dao Zu Shi lives up to the audiences’ expectations and grades 9.3 in Douban.
There are audiences who praise that Xianyun’s Story of Mo Dao Zu Shi has more intense plots and clearer story logic line, which indicates that the focus of Xianyun’s Story of Mo Dao Zu Shi is not limited to the impressions for images, but to intensify the internal core of the story. Not only the cartoon performance with fully expressed emotion satisfies the audiences, the rich and delicate plots are also easier to resonate with the audiences.
The Chinese cartoon rises to tell Chinese story and play Chinese hero.
For a long time, it is usually to think Japan in speaking of the products in ACGN industry in Asia. After all, Japanese cartoons have tremendous development, and the light novels, comics, games and their adapted cartoons are deeply loved by the two-dimensional fans. While, the development of Chinese cartoons has boosted the industry and enriched the watching experiences of cartoons fans all over the world.
Xianyun’s Story of Mo Dao Zu Shi was not only awarded good reputation in China, but also ranked top one in Top Airing Anime in MAL (My Anime List), the global famous anime data scoring platform, which fully indicated the love of foreign fans.
Mo Dao Zu Shi not only is a small mass cartoon belonging to China, but gradually gains the popularity from cartoon fans in different countries and different cultural background from Season I to Season II. The simultaneous large-screen publicity in seven cities in the world has become the symbol for Mo Dao Zu Shi to spread in foreign countries and complete IP evolution.
There will be more and more people watching Chinese cartoons and loving Chinese cartoons. In a word, it hopes that people can pay more attention on Xianyun’ Story of Mo Dao Zu Shi. Let us look forward to more wonderful follow-up story.
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Name: Zhao Xiaohong
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Organization: ThinkNet Creative ( Beijing ) Technology Co., Ltd
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Release ID: 88912085