Wi-Fi analytics Market 2021 | Top Impacting Factors That Could Escalate Market's Rapid Growth

An increase in focus on customer-driven marketing strategies, rise in awareness about location-based services and proliferation of smart devices all over the world are the factors expected to boost the market growth.

Increase in the deployment of public Wi-Fi, proliferation of mobile phones, rise in investments on Wi-Fi analytics, and growth in adoption of big data analytics drive the growth of the global Wi-Fi analytics market. On the other hand, the lack of standardized regulatory compliance across the world impedes the market growth. Nevertheless, rise in adoption of Internet of Things and mobile-connected smart objects are expected to usher an array of opportunities for the market players in the near future.

The global Wi-Fi analytics market was estimated at $5.64 billion 2018, and is expected to reach $31.01 billion by 2026, manifesting a CAGR of 23.8% from 2019 to 2026.

The global Wi-Fi analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. Based on component, the software segment dominated the market with largest share in 2018, contributing to three-fourths of the global market. On the other hand, the service segment is estimated to manifest the fastest CAGR of 26.3% during the forecast period.

The global Wi-Fi analytics market is analyzed across various regions including Asia-Pacific, Europe, North America, and LAMEA. The North America region held the lion’s share in 2018, with more than one-third of the market. On the other hand, the market across Asia-Pacific is projected to showcase the fastest CAGR of 26.3% during the forecast period.

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Based on industry vertical, the market is divided on the basis of retail, hospitality, sports and entertainment, transportation, healthcare and others. The retail segment held the largest share in 2018, accounting for more than one-fourth of the global market. However, the sports & entertainment segment is projected to portray the fastest CAGR of 25.9% during the forecast period.

Profiling Key Players: SAP SE, Oracle, SAS Institute, Teradata, Tibco, Adobe, Cisco, IBM, Tableau, and Sisense.

Lastly, this report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights on the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market.

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