The worldwide handset shipment vendor market has exceeded over 396 million units in the third quarter of 2011. It is predicted with an annual CAGR of 14% in this quarter. Handset shipments have faced a decline in North America and Western Europe. Nokia was the biggest winner garnering the best sales, followed by Samsung. Other prominent vendors were ZTE and Motorola Mobility. —
The current quarter of the Western Europe handset shipments vendor market in 2011 has seen the sale of 44.32 million shipments. It faced a 10.87% decrease in sales in 2010 and expects a significant growth pick-up in 2011. The growth rate is slightly better than the second quarter and the market remains optimistic for a stable fourth quarter.
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The third quarter has seen new market players as well as the current players offering new models in order to entice customers. Chinese manufacturers are expected to dominate on account of launching novel products and forging new partnerships to secure distribution channels. Some of the brands are Huawei, Oppo, ZTE, and Vivo. ZTE is the fastest growing brand threatening to outgrow brands like Lenovo.
The market’s future will depend on smartphones and their current capability. Coupled with supporting technologies of Wi-Fi and LTE, they offer a range of options not available in normal handsets.
Prominent players in the Western Europe handset shipments vendor market include Apple, Lenovo, Motorola Mobility, Samsung, and Toshiba. Samsung had a market share above 39% and cemented its position in this region. Nokia has surrendered its position to Samsung and settled in second position. It had a 19.6% market share in 2011. Apple achieved a 9.57% growth in sales, a much better achievement than its previous record. HTC had an 7.5% share, succeeding in sales of more than 3.3 million units. Blackberry had an optimistic start but ended up with a measly 5.7% market share.
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List of Companies Mentioned
• HP (Palm)
• Mobiwire (Sagem)
• Motorola Mobility (Google Asset)
• Ningbo Bird
• Sony Ericsson (Now a Sony Asset)
List of Countries Covered
• Faroe Islands
• Guernsey Iceland
• Ireland Isle of Man
• Norway Portugal
• Spain Sweden
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