“Seamless multichannel web experience and increasing trend of web-based marketing are driving the Web Content Management (WCM) market” —
The WCM market size is expected to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%. Seamless multichannel brand experience and increasing trend of web-based marketing have led to the adoption of WCM solutions. Migration of content within existing systems is one of the restraints for the WCM market.
The major vendors in the Web Content Management market include OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation (Denmark), Episerver, Inc. (US) Acquia, Inc. (US), Rackspace Hosting, Inc. (US), e-Spirit AG (Germany), and Crownpeak Technology (US). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the WCM market.
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Organizations consider mobile as a critical component of their digital marketing strategy and thus demand solution for delivering optimized data to customers. The rise in adoption of smart phones among users has encouraged organizations to consider mobile technology essential for delivering content and for marketing of products and services. The market for social media integration solution is defined by considering features such as social media engagement and activity monitoring, social media content publishing and modification, and online communities. In addition, the solution helps organizations to prevent sharing of erroneous content across the web.
“Retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period”
The retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period. Retail vertical is becoming more customers centric with its continual focus on leveraging Internet technology. The organizations in retail vertical have adopted a strategy of managing business operations globally and working locally on development and pre-production sanction of products. Retail vertical has necessary information of customers required for promotions, marketing, sales, and service of products. WCM solutions empower organizations to host content from various sources and to market products and services from a centralized place. Retail vertical is looking forward for WCM solutions as it supports control and restrictions pertaining to trademarks, promotions, regulatory compliances, and user access.
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WCM solutions facilitate organizations to share and collaborate product information, design, and ideas. WCM solutions enable organizations to collaborate information regarding customer details, customer preferences, visit timing of customer on the website, and purchases made by them. WCM help consumer goods providers by creating web-based marketing processes such as an advertisement for influencing customers to make purchases. Moreover, the difficulty in managing a large volume of regularly updated media comprising general marketing activities that are either in-store or outdoor, encourages them to implement WCM for the optimum utilization of web-based content.
“APAC is expected to have the highest growth rate during the forecast period”
APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. Large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs.
The region has a large potential for generation of significant revenue as organizations are looking forward to strengthen brand presence and loyalty by reaching customers through various touch points across multiple channels such the web, mobile, applications, and social media. Moreover, with the escalating usage of Internet and social media among users, and widespread penetration of mobile devices, companies are encouraged to adopt WCM solutions to efficiently deliver content across multiple channels. Increasing advancements in mobility and cloud adoption in this region have encouraged organizations to adopt cloud-based WCM solutions.
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Breakdown of profile of primaries are By Company: Tier 1 – 31%, Tier 2 – 47%, and Tier 3 – 22%, By Designation: C-level – 71%, Director level – 18%, and Others – 11%, By Region : North America – 65%, Europe – 17%, APAC – 9%, MEA – 5%, and Latin America – 4%
The WCM ecosystem comprises major vendors, such as Open Text Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL PLC (UK), Microsoft Corporation (US), Sitecore (Denmark), Episerver (US), Acquia, Inc. (US), e-Spirit (US), Rackspace Hosting Inc., (US), and Crownpeak Technology (US).
Research Coverage: The report includes in-depth competitive analysis of these key players in the WCM market, with their company profiles, the strength of product portfolios, recent developments, and key market strategies. The research report segments the WCM market by component (solutions and services), deployment type, organization size, vertical, and region.
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