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Though three-fourths of the world is made of water, very negligible quantity is actually fit for use. The decline in the fresh water sources and the presence of hard chemicals and bad odor and taste in ground water are both reasons why individuals and businesses are looking to install water softeners. Most of the water sources these days have the presence of magnesium and calcium ions. The presence of these make the water hard and this is called ‘hard water’. Using hard water in appliances can clog pipes, damage taps and also make human skin dry and damaged. A water softener simply removes these two ions from the water and makes it safe for use.A water softener is fixed at the point of entry (PoE) where public water source reaches household, industrial or commercial taps. The increase in global population has also created a demand for water in all regions and this has positively affected this market. Many key players are creating production facilities in different parts of the world to meet the rising demand. One of the restraining factors for the growth of this industry is the low awareness about softening processes, especially in rural areas. However, urbanization of these areas during the forecasted years will increase the demand for water softeners.
Market Players:
EcoWater Systems
Culligan
BWT AG
Haier (GE)
Whirlpool Corporation
3M
A.O. Smith
Coway
Canature
Kinetico
Harvey Water Softeners
Aquasana
Kenmore
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Market Segmentation
There are two basic types of water softeners that this report analyzes. They are salt based and salt free water softeners. Depending on the type of water that comes from the source, these types are to be chosen. The demand for the individual types in different regions and their growth aspects are discussed in this report.
Based on the application, the report talks about residential, industrial and commercial use of the products. There are about 13 companies chosen as key players in this industry. Key players are chosen based on their market share and their potential growth rate. The SWOT analysis of these companies along with their market competitive landscape, their future developmental plans and their new product launches are investigated and results are published.
Regional Analysis
The North American market is forecasted to do very well in the future owing to a lot of key developments in that area. Europe is also projected to do significantly well in the forecast period. The developing countries in the Asia-Pacific regions will do moderately well and will create a positive impact on the growth of this market. All other important countries and their demand and supply figures are studied in detail by this report.
Industry News
In a recent findings report published by Harvey Water Softeners Company in September 2019, the brand ranked the different regions in the United Kingdom based on the hardness of water available there. In this report, Ipswich ranked the worst, with its water sources containing 368 milligrams of calcium carbonate per liter of water. London had 274mg/l while Edinburgh ranked the highest with a mere 23 ml/l levels.
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