-- VeraData Holdings today announced the expansion of its full-spectrum fundraising intelligence platform through The VeraData Group, bringing together the acquisitions of Faircom and New River Communications, in synergy with Acuity, a VeraData company.
For most of its history, the nonprofit fundraising industry has operated with a fundamental structural problem: the organizations responsible for data, creative, production, and media rarely talk to each other. A nonprofit might have one vendor modeling its donor file, another designing its direct mail creative, a third managing print and logistics, and a fourth running its digital campaigns — each operating in isolation, each optimizing for its own piece of the puzzle, and none of them accountable for the outcome the organization actually cares about: more donors, more dollars, more mission delivered.
Michael Peterman built VeraData to fix that.
Under Peterman's leadership, VeraData has repositioned as The Donor Science Company and announced the formation of The VeraData Group — bringing together acquisitions of Faircom and New River Communications, in synergy with Acuity, a VeraData company, to deliver a full portfolio of capabilities across creative design, data analytics, production, and logistics under a consolidated structure.LinkedIn
"Uniting as The VeraData Group is a natural progression," Peterman said. "It enables us to deliver more complete and integrated solutions, perfectly aligned with our mission to turn insights into impact."
The Integration Imperative
The decision to consolidate was driven by a pattern Peterman observed across hundreds of nonprofit client engagements: fragmented vendor relationships were undermining the very data strategies his team had built. Organizations were receiving excellent modeling outputs and then handing them to creative and production partners who had no visibility into what the data said — and no incentive to act on it.
"Data without execution is just math," Peterman says. "And execution without data is just hope. The only way to consistently deliver results is to own the full chain — from the insight to the mailbox to the digital touchpoint to the outcome. That's what The VeraData Group makes possible."
The company today serves nonprofits of every size, collectively raising more than $1 billion annually for clients across the country, supported by more than 240 employees including a team of 25 or more PhD mathematicians. That combination of analytical depth and operational breadth is what distinguishes VeraData from both traditional direct mail shops and newer data-only entrants to the nonprofit market.TechIntelPro
Performance-Based in a Risk-Averse Sector
One of the structural realities of nonprofit fundraising is that organizations are accountable to boards, donors, and in many cases the public for how they spend on fundraising. That accountability creates a natural resistance to experimentation — and a natural skepticism toward vendors making outsized promises.
VeraData's answer to that skepticism has been the same since the company's founding: put the risk on themselves. The company charges only for results, a strategy in place since day one. "We're the only company in our space who puts forth what is a Herculean effort up front with no payment required unless we move the needle. And that alignment breeds trust," Peterman says. VeraData
That model becomes more powerful as the platform expands. When VeraData is responsible for the data, the creative, the production, and the outcome measurement, the performance guarantee covers the entire chain — not just the modeling piece. For nonprofit executives who have spent years managing multiple vendor relationships with diffuse accountability, that consolidated ownership of outcomes represents a meaningful shift.
What the Sector Data Shows
Peterman points to three converging pressures making integrated fundraising intelligence not a competitive advantage but a baseline requirement for nonprofit growth over the next decade.
Donor acquisition costs have risen steadily across all channels as digital advertising costs increase and physical mail costs track inflation. The nonprofits best positioned to absorb those cost increases are the ones with the highest-quality prospecting models — organizations that are spending acquisition dollars on prospects with a statistically high probability of giving, rather than broad audiences with average response rates.
Lapsed donor reactivation has become an underutilized revenue source at most organizations. VeraData routinely doubles or triples an organization's active donor pool while reducing the cost of acquiring donors by 20 to 30 percent — outcomes driven in significant part by the application of behavioral modeling to reactivation campaigns that most organizations are running on intuition alone.VeraData
And major donor pipeline development — the identification of mid-level donors with the behavioral and demographic characteristics of eventual major donors — remains largely unaddressed by analytics at most organizations. It is one of the highest-return opportunities in the sector and one of the least data-driven decisions nonprofits make.
"The data exists to answer all three of these questions with precision," Peterman says. "The organizations that build the infrastructure to use it well right now are going to look very different in five years from the ones that don't."
Peterman was recently named EY US Entrepreneur of the Year 2026 Florida Award winner — the first founder in the nonprofit data and fundraising services sector to receive the honor — and will advance to the national competition at the EY Strategic Growth Forum in November 2026.TechIntelPro
About VeraData Holdings
VeraData is a data analytics company headquartered in Sarasota, Florida, specializing in AI and machine learning-enabled donor acquisition and retention for the nonprofit sector. Founded in 2007 by Michael Peterman, VeraData serves more than 400 nonprofit organizations nationwide and supports clients that collectively raise more than $1 billion in annual philanthropic giving. VeraData operates as The Donor Science Company. For more information, visit veradata.com.
About Michael Peterman
Michael Peterman is the Founder and CEO of VeraData and the originator of the Donor Science framework. He is the EY US Entrepreneur of the Year 2026 Florida Award winner and will compete at the national EY Entrepreneur of the Year program in November 2026. Peterman is based in Sarasota, Florida.
Contact Info:
Name: Joey Mechelle Farque
Email: Send Email
Organization: VeraData Holdings
Website: http://VeraData.com
Release ID: 89200958
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