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In response to Vietnam’s evolving travel landscape, Traveloka, Southeast Asia’s leading travel platform, has partnered with the Vietnam National Administration of Tourism (VNAT) to host a strategic seminar titled “Smart Tourism Solutions and Public-Private Strategic Cooperation - Enhancing Tourism Experiences and Promoting Sustainable Tourism Development.” The seminar brought together VNAT, the Vietnam Tourism Association (VITA), the Global Sustainable Tourism Council (GSTC), the Institute for Tourism Development Research and University of Social Sciences and Humanities, Vietnam National University, Hanoi, to address the rising trend of independent travelers and to emphasize the role of digital solutions and public-private partnerships in advancing sustainable tourism in Vietnam.
The seminar highlighted shared goals for strengthening tourism initiatives, especially through digital solutions that align with Vietnam’s long-term vision for sustainable tourism growth. Traveloka presented tech-driven solutions that support this vision.
“Traveloka is dedicated to supporting Vietnam’s vision by leveraging technology and fostering strong public-private partnerships,” said Iko Putera, CEO of Transport, Traveloka. “Aligned with Vietnam’s 2024 goals to attract up to 18 million international visitors and generate VND 840 trillion in revenue, we’re building a sustainable travel ecosystem that empowers independent travelers to plan, book, and enhance their journeys seamlessly. Working closely with VNAT and local tourism bodies, we aim to strengthen Vietnam’s position as a leader in smart tourism while attracting global visitors to its unique destinations.”
Empowering Independent Travellers with Digital Innovation and Localized Insights
Today’s independent travelers prioritize control, convenience, and authentic cultural experiences, reshaping tourism with their preference for online booking and sustainable choices. Traveloka supports this shift with a user-friendly platform that simplifies planning and booking, enhancing the travel experience for both domestic and international visitors. Working in close collaboration with VNAT and local tourism boards in key destinations such as Da Nang, Kien Giang, and Hai Phong, Traveloka launched the Vietnam Tourism Checklist, a curated guide featuring top attractions, cultural insights, and essential travel tips tailored to each city.
By leveraging its expertise in travel technology across every facet of the travel ecosystem, from flights and accommodations to attractions and local experiences, Traveloka empowers travelers to explore Vietnam’s unique landscapes and a richer cultural connection. Building on this foundation, and backed by a strong presence and proven experience across multiple countries, Traveloka stands as the trusted platform that seamlessly delivers authentic, tailored travel experiences.
Driving Sustainable Tourism through Public-Private Partnerships
Vietnam’s tourism industry is on a strong upward trajectory, with over 12.7 million international visitors in the first nine months of 2024, marking a 43% increase from last year. Yet, as the industry flourishes, balancing growth with sustainable, environmentally conscious practices has become increasingly essential. Prioritizing sustainable practices and high standards in service will help Vietnam’s tourism sector remain resilient and competitive.
Mr. Dinh Ngoc Duc, Head of International Relations Department of Vietnam National Administration of Tourism emphasized the importance of cooperation between parties for tourism development, “Effective public-private partnerships not only bring benefits to all parties but can also contribute to shaping a sustainable and innovative tourism future in Vietnam. We hope Traveloka will continue to promote this trend through promoting Vietnam's destinations, digital transformation and enhancing communication efforts to exchange information, experiences, and practical requirements in cooperation between parties, including tourists, focusing on improving the customer experience, and enhancing the global competitiveness of Vietnam's tourism.”
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Release ID: 89145716
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