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TOPPAN Holdings Inc. (TYO: 7911) (TOPPAN Holdings) has acquired 100% of the stock of Selinko SA (Selinko), a company engaged in the development and sales of ID authentication platforms mainly in Europe, and completed procedures to make the company a wholly owned subsidiary this month.
The acquisition will strengthen the TOPPAN Group’s services in the European IoT and smart packaging domain and accelerate expansion of its IoT and smart packaging business for the luxury industry, which is seeing increasing demand in the European market.
Through an ID authentication platform using secure NFC tags, Selinko provides authenticity verification solutions with a focus on the European luxury brand, high-end beverage, cosmetics, and other premium industries and delivers services matched to the needs of various sectors, including wine, spirits, leather goods, perfumes, cosmetics, footwear, and clothing.
The TOPPAN Group has defined “Digital (DX) & Sustainable (SX) Transformation” as the basic policy of its Medium Term Plan, and TOPPAN Digital Inc. (TOPPAN Digital) is leading efforts to drive DX across the Group through its Erhoeht-X™ business, which supports digital innovation of society and companies as well as advancing the TOPPAN Group’s own digital transformation. In the area of security, one of the priority categories of the Erhoeht-X™ business, the TOPPAN Group is expanding its IoT and smart packaging business globally, making a minority investment in Selinko in 2019 and providing solutions centered on Selinko’s ID authentication platform to a broad range of industries inside and outside Japan.
Background and aims
The European luxury industry is currently seeing a further shift to e-commerce and direct-to-consumer (D2C) marketing due to the advance of digitalization and changes in consumer behavior brought by the COVID-19 pandemic. However, brands are faced with multiple challenges, including increases in counterfeit products, imitation goods, and gray market diversion as well as the need to comply with environmental regulations. The widespread application of NFC to products has previously been slow due to technical and other challenges, but with recent growth in the use of NFC-enabled smartphones, consumers can now scan NFC tags in various settings, expanding their use particularly among luxury brands in Europe and North America.
Since its launch in 2012, Selinko has pioneered IoT solutions using NFC tags by providing ID authentication platforms equipped with functions including authenticity verification, gray market detection, ownership management, and consumer engagement. Selinko’s solutions have been used by more than 30 luxury brands.
The TOPPAN Group has delivered solutions in the field of security printing for more than 120 years. In the area of RFID tags, it possesses a wealth of knowledge on designing and developing NFC tags tailored to the products to which they are attached and has accumulated technologies for integrating NFC tags into various containers and packaging.
The acquisition will enable the creation of comprehensive secure DX solutions fusing the TOPPAN Group’s NFC tag technologies and expertise with Selinko’s ID authentication platform. This will enhance IoT and smart packaging services for the European luxury industry and drive business expansion in the Japanese, Chinese, and ASEAN markets.
Overview of acquired company (at time of acquisition)
Expected synergies
・Joint approaches to luxury markets centered on Europe
Leveraging Selinko’s ID authentication platform and points of contact with European customers, the two companies will roll out comprehensive solutions combining the TOPPAN Group’s NFC tag technologies and expertise. They will also take advantage of the TOPPAN Group’s sales network to expand sales in the Japanese, Chinese, and ASEAN markets.
・Expansion of ID authentication platform functions
Efforts targeting the European market will be accelerated by harnessing the strengths of the secure NFC authentication function at the core of Selinko’s ID authentication platform and combining with the TOPPAN Group’s resources to expand functions aligned to brands’ needs, such as growing D2C marketing in Europe, management of secondary distribution (ownership management), and initiatives to respond to environmental regulations and shape a circular economy.
The future
With this acquisition, the TOPPAN Group aims to combine the services, technologies, and expertise of the two companies to expand IoT and smart packaging businesses centered on the European luxury industry from fiscal 2025, as well as expanding business in Japan, China, and the ASEAN region.
About the TOPPAN Group
Established in Tokyo in 1900, the TOPPAN Group is a leading and diversified global provider committed to delivering sustainable, integrated solutions in fields including printing, communications, security, packaging, décor materials, electronics, and digital transformation. The TOPPAN Group’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges of every business sector and society and contribute to the achievement of shared sustainability goals.
https://www.holdings.toppan.com/en/
https://www.linkedin.com/company/toppan/
Release ID: 89145447
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