-- "Top Trends in Alcoholic Drinks 2018", covers key trends to watch within the alcoholic drinks sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence, and product examples.
The alcoholic space represents a highly innovative and dynamic environment for growth, especially as consumers begin to explore and push conventional boundaries. This report covers various emerging and evolving themes including the disputable ‘craft’ movement, commitment to sustainability, demand for sweeter indulgence, unusual ‘two-in-one’ drinks, and finally, the abstract ‘lifestyle’ movement.
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Scope:
- True craft is being lost to larger, more aggressive corporations. Therefore it is important that brewers embody certain standards, stress independence, and utilize heritage.
- Consumers are aware about the wider community and wish to engage with the environment. Brands should adopt a stronger, more ethical stance, promote the use of sustainable development, and use ingredients with integrity.
- Conventional norms are being challenged, thus placing greater desire for sweeter flavors. In order to capitalize on this trend, brands are prompted to create novel, yet familiar experiences and infuse offerings with exotic ingredients.
- Consumers demand complex drinking sensations, including mixing two contrasting drinks. Brands must employ beverage exploration and create new sensory benefits.
- Consumers demand drinks that are aligned to their personal needs/lifestyle, such as a passion for exercise. There is a clear need to stress health and wellness credentials, and offer additional functionality.
Reasons to buy:
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from within your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Companies Mentioned:
AB InBev
Goose Island
Elysian
Sipsmith
Brewdog
Shed1
Stone Brewing
Cotswolds Distillery
Diageo
4copas
Crop Vodka
Veuve Clicquot
French Rabbit
Greenbar Distillery
Purity
Molsons Coors
Accolade Wines
Fosters
Buzzballz
Bakewell Gin
V Gallery
Zing Red Velvet Vodka
Glenfiddich
Vodquila
Courvoisier Rose
Nuvo
Absolut Tune
Boston Beer
Truly Spiked and Sparkling
Lean Machine
Barbell Brew
Dune Surfer
Bud Select
Some Points from TOC:
1. Introduction
2. Innovation trends in Alcoholic Drinks
True Authenticity vs Mass Craft
Drinking Sustainably
Dessert Indulgence
Sensory Hybrids
Lifestyle Beverages
3. The future
4. Appendix
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