With online specialists constantly finding new ways to use SEO in order to boost their online presence, Google is also directing its efforts towards combating spam and poor quality content that is highly optimized but fails to meet the need. And as online marketing specialists and bloggers try to fully understand what these new developments actually mean, here’s a comprehensive summary of Google’s latest algorithm changes. —
Google is continuing to pursue its main goal: that of improving the quality and relevance of search results served to its users. With that purpose in mind, it rolled out the Penguin 2.0 update this spring, making webmasters look for ways of reinventing themselves and place a stronger emphasis on content marketing. The Panda update soon followed, but in a rather unusual form: Google decided to spread out this new release over a ten-day period.
While many claim that these recent updates will change the very definition of SEO, their role is that of:
- ensuring better ranking for authority sites and informational sites like Wikipedia or About.com;
- increasing Google+’s importance when it comes to search engine rankings;
- considerably boosting the number of impressions (even if the number of CTRs has not been altered).
Webmasters may have already started noticing fluctuating numbers when trying to monitor search key phrases—with pages ranking on one position at a given time for a particular keyword phrase, only to see it shift position hours later, then returning to a rather similar ranking position.
While other changes might be underway (the update started July 18, so much more is likely to follow), Baba Pandey, SEO expert from Nepal, advises webmasters to “definitely start by enabling Google Authorship if they have not done so already, to create and populate their Google+ accounts and business pages, while also posting meaningful content that will make them relevant for the industry they are a part of.” Baba Pandey also points out that “it is imperative to stay within Google’s guidelines and post relevant, quality information”. To sum up, avoid black hat stuff entirely.
The Panda updates are meant to complement Penguin 2.0, whose purpose is that of seeking out webspam and of targeting and penalizing sites using black hat tactics, also focusing on advertorials who do not fully disclosed their role as paid-for content.
The very purpose of the new updates is that of putting an end to the several black hat methods SEO companies and experts make use of in order to rank better in the search results pages. Contrary to popular belief, Google is not looking to eliminate the link factor (as some publications have wrongfully suggested), but to eliminate as much as possible the link buy-and-sell business that works in the detriment of users.
Name: Baba Pandey
Email: Send Email
Organization: Baba Pandey The SEO Warrior
Address: Nova Search LLC New Baneshwor - 119 Kathmandu Nepal
Release ID: 19333