-- The expo has concluded, yet its popularity lingers on. The 11th China International Food & Catering Expo (CIFCE) pioneered the "Ticket Stub Economy" and launched the campaign CIFCE Ticket Stub · Fun & Savings in Hunan, unlocking sustained traffic dividends from the exhibition. According to incomplete estimates, as of October 28, the event has driven nearly 20 million yuan in consumer spending across Changsha, turning exhibition visitors into tangible consumption growth in culture & tourism, catering and commerce sectors.
Co-hosted by the Circulation Industry Promotion Center of the Ministry of Commerce and Hunan Culture, Sports, and Tourism Industry Group Co., Ltd., and organized by Hunan Conference and Exhibition Group, the expo successfully wrapped up on September 20 at Changsha International Convention and Exhibition Center. Covering nearly 70,000 square meters with six core functional sections, the expo drew 1,300 exhibitors from more than 30 countries and regions, 10 provinces and municipalities across China, and all 14 prefecture-level cities in Hunan. It showcased over 7,000 premium products worldwide and received 150,000 visitors over three days. Multiple industry associations organized professional buyer delegations for business negotiations, building a trade matching platform for the food and catering industry.
Breaking the traditional limit where traffic vanishes once the exhibition closes, the event explored a new consumption-boosting model of "Exhibition + Culture & Tourism". A special benefit zone for CIFCE was set up on Hunan’s official tourism platform Youxiangyou. Exhibition ticket stubs were upgraded into citywide consumption vouchers, with gift packages worth up to 1,000 yuan available, covering dining, accommodation, transportation, sightseeing, shopping and entertainment. Out-of-town merchants, professional buyers and local visitors could claim coupons with valid ticket stubs, extending their short exhibition trip into a cultural tourism experience in Changsha. This effectively boosted spending on accommodation, catering, transport, souvenirs and scenic spot tours, converting exhibition traffic into steady urban consumption growth.
Going forward, Hunan Conference and Exhibition Group will continue to sum up experience from the Ticket Stub Economy and further optimize the integrated "Exhibition + Culture & Tourism" model. It will give full play to large-scale expos as a powerhouse for attracting merchants and stimulating consumption, extend the consumption chain and foster new exhibition-driven consumption formats. These efforts will help expand domestic demand, boost consumption across Hunan, and advance the high-quality development of the province’s exhibition industry.
Contact Info:
Name: Luo Gemei
Email: Send Email
Organization: Hunan Conference and Exhibition Group Co., Ltd.
Website: https://www.hnhzjt.com.cn/
Release ID: 89207829
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