Cosmetics firm Thermalabs, through a response to a related query, has revealed its list of all-time bestsellers. This move comes after months of speculations where industry critics have been debating the constituent of the company’s massive revenue base. Apparently, the firm has scored bestseller positions with a significant deal of its products, but it’s been hard to pinpoint precisely what is making more money for the company, until now. —
Thermalabs was established some two and a half years ago as a beauty company that was dedicated to a skin cancer-free world. Based on scientific reports that lots of people were getting skin cancer due to overexposure to the sun’s radiation during tanning, Thermalabs was determined to provide an alternative solution that would address this problem. The company settled on an organic and natural tanning lotion that delivered a beautiful tan after just four hours, and within the confines of safety. Known as ‘America’s Golden Standard Tanner’, this lotion was based on an exclusive formula that relied on prime ingredients such as Shea Butter, Olive Oil, and Japanese Green Tea, among many others. The product was a major hit in a market that was actually desperate for healthy, organic tanners. Thermalabs managed to sell over 1000 units within its first day in the market, following a brilliant marketing campaign that highlighted the product’s benefits and uniqueness as compared to the competition’s offering. The firm would later ride on its pilot-product success to effectively pitch its new releases.
Thermalabs is based in New York, but operates a major research and development facility in Israel, from where most of its products are formulated and manufactured. Currently, the firm has managed to contribute a portfolio of at least 15 products, most of which are self-tanning lotions. In addition to the Golden Standard Tanner, other notable launches by the company that have been doing exemplary well include Glow2Go and Ultimitt Applicator Mitt. Thermalabs has also established sub-brands that are seen as an effort to expand beyond the company’s tanning niche influence. Supremasea, the company’s collection of Dead Sea mineral products, was launched sometimes in 2015. Headed by Ms. Kristina Meyers, this sub-brand has already launched its pilot product, Tan Enhancer, which is a special blend of organic ingredients and Dead Sea mineral salts that contributes to an awesome after-tan glow, moisturizes and protects the skin. The company’s second sub-brand, Tent World, is headed by Ms. Ann Spencer and is responsible for Thermalabs exclusive range of cosmetics tents. Tent World’s introductory product is a special tent known as Mercury Beach Tent, which provides a perfect hiding place after a long dip in the water at the beach.
Thermalabs officer for outbound marketing, Mr. Alex Howard, said, “There’s been quite a mini-debate in the industry regarding what precise products have helped Thermalabs attain its current levels of financial success. Well, there are all kinds of speculations regarding this and I just thought clearing the air would be good. Contrary to misconceptions, our self-tanning lotions, the Ultimitt applicator and the Glow2Go wipes are Thermalabs all-time best-grossing products. Hopefully, this won’t surprise anyone who understands the workings of our company well enough.”
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