The Future For Businesses After A Global Shutdown

The rise of smart device ownership and internet connectivity has led to numerous innovations in online advertising technologies that allow businesses to optimize their advertising budget to target the right audience to generate more sales.

Currently with many physical businesses winding up and much of the world’s population still required to maintain safe distancing measures and minimize all social contact, traditional retail businesses find themselves in an unprecedented situation that put their survival at stake. Swift changes to old business models and traditional sales channels are now crucial for survival.

Aside from drastic disruptions to the old way of life, the pandemic has also increased screen time for most people with devices connected to the internet. An increasing number of people are digitally engaging others to socialize, stay up-to-date with world news, and exploring safer and more convenient ways to shop for essentials and for leisure. That in turn, has made a growing number of businesses realize the importance of charming consumers to attract more sales through e-commerce and online channels.

In fact, the global e-commerce sector is projected to reach over US$4 trillion by 2021 according to Statista.com. This figure is possibly due to MNCs and SMEs diverting and allocating bigger budgets for their online marketing and advertising strategies, as well as offline retailers flocking to establish their presence in the digital realm.

The rise of smart device ownership and internet connectivity has led to numerous innovations in online advertising technologies that allow businesses to optimize their advertising budget to target the right audience to generate more sales.

Although more businesses are increasing their advertising budgets, those with the most significant budgets may not necessarily see the best Return On Ad Spend (ROAS) based against their advertising dollars invested. A common attributor to poor returns is ad fraud, with businesses reportedly losing almost US$560 billion to it in 2018 alone.

Ad frauds profit through the generation of fraudulent and chargeable impressions or views of advertisements, wasting away valuable advertising dollars while contributing almost nothing in terms of actual conversions and sales.

Much of ad fraud may be effectively curbed by the use of Advertising Technology (AdTech), which facilitates businesses in verifying, managing, analyzing, and optimizing their digital advertising efforts.

As AdTech is relatively new, many businesses may not be savvy enough to utilize its full potential. At the same time, others may feel intimidated by the complexity of the process of implementation. Fortunately, some advertising and marketing agencies are strong proponents of this tech, and are actively advocating the business benefits of employing AdTech. Some even go as far as to offer step by step assistance to businesses in a bid to help ease them through the process from start to finish.

One good example in Singapore is O.N.E Global Marketing Agency, which is generously offering assistance to businesses looking to expand and grow by using AdTech. Besides their deep understanding and experience with AdTech technology, O.N.E Global also has professional expertise in digital marketing, copywriting, and creative media.

With a vision of making business marketing accessible and affordable for all, O.N.E Global leverages heavily on the cost-effective AdTech technology provided by its partner V-MORE, an advertising dollar sharing platform with a mobile and e-commerce ecosystem. O.N.E Global chose V-MORE’s AdTech for its ease-of-use and results-orientated platform as well as its verifiable reach of real and ready e-commerce buyers.

The growing global trend of digitalization is clearly showing that businesses that have successfully established their online presence and have correctly harnessed available technologies shall find themselves in a significantly more advantageous position to manoeuvre and thrive in our modern, “new normal” world.

Contact Info:
Name: Evan Tan
Email: Send Email
Organization: O.N.E Global Marketing Agency
Website: http://www.oneglobalagency.com

Release ID: 88959974