-- The Fundamental Group is pleased to announce the official new name for their company. Formerly Lazaroff Dundore & Associates, The Fundamental Group team applies nearly two decades of expertise to transform brands at their most fundamental level, clarifying their purpose, and developing a story that gets shared again and again and builds powerful connections with prospects.
“We could not be more thrilled about our new name,” said Tom Lazaroff, Co-Founder of The Fundamental Group. “As a team of people who are focused on building brands around what truly matters to both themselves and their audiences, we feel the name is a much better fit and an accurate reflection of the work we do. Our own professional purpose and message are clearer than ever, and we’re excited to be an example to our own clients of how we can help their business achieve the same goal.”
Simply put, The Fundamental Group builds brands with stories through positioning, storytelling, and content creation. Through a six-step process that is equal parts art and science, their team helps business owners and their executive staff craft compelling stories built on shared values. This process starts with gaining a deep understanding of a client’s prospects, then distilling the company’s value proposition into a simple 7-10 word brand positioning statement positioning statement. Once that foundational positioning statement is established, The Fundamental Group expands it into a story for their clients and bring it to life visually. The process fosters participation and consensus among their employees, and engages prospects on a deep, emotional level.
Lazaroff went on to say, “Your business should be the very best story you ever tell. With a new name and a renewed passion for branding and storytelling, we make sure our clients’ brands have everything they need to thrive. Fundamental brands stand out and truly make a difference in the world, and we want nothing less than that for each and every one of our clients.”
Visit fundamentalbrand.com to learn more about The Fundamental Group and start recreating your business’ story today with a positioning statement example written by their team of branding experts.
About The Fundamental Group:
We help brands discover what REALLY matters - to themselves and their audiences, so they have the confidence to tell their story with passion. Since our founding in 2001, we've created stories for startups as well as companies that are 100 years old. B2B Tech companies, consumer products and non-profits. If you're ready to find a great story to tell, you've come to the right place.
Contact Info:
Name: Tom Lazaroff
Email: Send Email
Organization: The Fundamental Group
Address: 15300 Ventura Blvd. Sherman Oaks, CA 91403
Phone: 818-385-0100
Website: http://fundamentalbrand.com/welcome/
Release ID: 419666
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