-- Following its relocation from London to Zurich, Farazad Advisory GmbH has adopted a bullish stance on sustainability. This shift is evident in the firm's decision to move beyond its traditional business model of hotel investments and expand to a creatively engineered strategic investment in NuGreen Inc., a company specializing in low carbon emission, clinker-free cement technology. Despite the economic uncertainty in the United States following the recent election, Farazad Advisory GmbH views this investment as a pragmatic approach to support sustainable technology while simultaneously expanding its European operations and GCC operations.
Farazad Advisory - a subsidiary of Farazad Group, announced a majority investment in NuGreen Inc., a leading green cement technology firm based originally in the State of Florida, US with the expansion of the team to Abu Dhabi, UAE and Switzerland. This move follows the FA GmbH’s relocation from London, UK, to Zurich, Switzerland, signaling a new chapter in its global operations and reinforcing its long-term commitment to environmentally responsible ventures.
The investment comes during global economic uncertainty, particularly during the recent US elections. Farazad Advisory’s leadership views the current climate not as a deterrent but as a catalyst for decisive, values-aligned action.
Navigating Post-Election Volatility with Strategic Adaptability
"The recent US elections introduced a wave of economic policy shifts, especially around tariffs, that have had a direct impact on our international advisory and portfolio transactions," said Korosh Farazad, one of the two Managing Directors of Farazad Advisory. "We have observed currency devaluations against the greenback and unpredictable fluctuations that affected our portfolio by as much as 25 percent overnight. Yet despite this, we have leaned into our global strategy and made choices that support sustainable and resilient long-term growth."
Farazad emphasized that while short-term uncertainty persists, the firm's core investment philosophy remains intact. The firm has responded with targeted adjustments, particularly in managing its raw material, which is required for the NuGreen technology to work, its logistics and currency exposure. "These market corrections, while uncomfortable, present rare opportunities for growth if approached with discipline, precise calculations and vision," he added.
Why Zurich?
The firm’s relocation to Zurich marks a deliberate step towards strengthening its presence in a stable and progress-driven financial ecosystem. Switzerland, particularly Zurich, offers regulatory clarity and access to sophisticated and strategically aligned alliance partners & investors who align with Farazad Advisory's road map.
"We see Zurich not just as a new base of operations, but as a launchpad for high-impact opportunities in Europe and beyond," Farazad noted. "The move enhances our ability to connect with forward-looking technologies and well advanced sustainability-driven markets."
Investing in the Future with NuGreen Inc.
Among the first major moves from the firm’s new Zurich hub is the completed majority investment in NuGreen Inc.
The company's process integrates recycled materials and advanced chemistry to achieve performance levels on par with or better than traditional Portland cement, all while minimizing environmental harm. Cement manufacturing currently contributes over 7 percent of global CO2 emissions as of 2024, making NuGreen's technology a significant advancement for the construction and infrastructure sectors.
"NuGreen checks every box for our market need, scalability, and measurable environmental benefit," said Farazad. "It represents the kind of business that can improve an industry and generate long-term returns. We feel proud to back a solution that meets urgent climate goals and remains economically viable."
Tactical Adjustments for Market Realities
Part of the firm's confidence in NuGreen lies in its nimble response to tariff pressures. As US trade policy changes, particularly concerning raw materials sourced from US tariff listed countries, Farazad Advisory has strategically paused certain material flows to avoid unprofitable costs.
"With NuGreen, the value exists not only in the end product but in its flexibility," said Farazad. "We have scaled back imports temporarily to protect our margins while reinforcing domestic and regional supply chains. This represents a calculated move to ensure that progress does not come at the expense of profitability."
As Farazad integrates NuGreen's model into its broader ESG investment strategy, the company plans to support the company’s scaling efforts across North America and selected international markets. Additionally, the firm has and will assist with capital raising, strategic partnerships, and imminent government collaborations around green infrastructure.
To learn more about NuGreen's sustainable cement solutions and Farazad Advisory’s strategic outlook, visit www.nugreeninc.com.
About Farazad Investments and Farazad Advisory
Farazad Investments and Farazad Advisory form the investment arm of a globally recognized financial and advisory firm, with a track record spanning commercial real estate, infrastructure, and sustainable innovation.
Headquarters in Hong Kong (FI) and Zurich, Switzerland (FA), the firm brings over 25-years of experience navigating global capital markets. Farazad Group of companies continues to build strategic partnerships that align with its mission to invest in solutions with real-world impact and measurable returns.
Contact Info:
Name: Darijo Dovoda
Email: Send Email
Organization: Farazad Advisory GmbH
Address: Chamerstrasse 174, 6300 Zug, Switzerland
Website: http://www.farazadgroup.com
Release ID: 89158730
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