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Zubair Abdul Waheed, the visionary founder of Zzeeh Productions Pvt Ltd, has unveiled his latest venture, Knots of Macrame (KOM), marking a significant expansion from event production to sustainable social entrepreneurship. Operating exclusively as an online store, this innovative initiative empowers local artisans, particularly women in Ghaziabad, by bringing their handcrafted macrame creations to customers across India through a user-friendly digital platform.
With over 18 years of experience in event planning and production, spanning more than 7,000 events across India, Saudi Arabia, Dubai, Bahrain, and Jakarta, Mr. Zubair has been known to channel his business acumen towards newer dimensions. Two weeks back, the entrepreneur launched a new venture – Zzeeh Interiors, under the parent company Zzeeh Productions. The transition from customising events to personalising living spaces took place when Mr. Zubair identified the potential in Ar. Mohammed Habeeb, then a 3D Designer at Zzeeh Productions. As a result, Zzeeh Interiors was born under the guidance and leadership of both Mr. Zubair and Mr. Habeeb.
Similarly, with KOM, another venture of Zzeeh Productions, the serial entrepreneur has stepped into fostering eco-friendly craftsmanship. KOM showcases a diverse range of handcrafted products, from swings and curtains to dream catchers and baby bassinets, all created by skilled artisans working from their homes using sustainable materials.
Setting itself apart in the home décor market, KOM exclusively uses eco-friendly, ethically sourced materials such as 100% organic cotton, recycled fibres, and natural dyes. Such sustainable measures ensure that the production process maintains a minimal environmental footprint while delivering high-quality, durable macrame products. The eco-conscious approach resonates with the growing global demand for sustainable home décor, allowing KOM to appeal to customers who value both aesthetics and environmental responsibility.
The venture symbolises hope for many women in Ghaziabad, providing them with the opportunity to transform their traditional craft skills into sustainable livelihoods. By working from home, these artisans can balance their domestic responsibilities while earning income and gaining financial independence.
Behind this successful venture stands a strong team of 5 partners, each bringing unique expertise to the table. Mudassir, the General Manager of Zzeeh Productions Pvt Ltd, has joined as a partner, bringing his operational excellence to the venture. Farhan, a talented photographer and brand affiliate, contributes his visual expertise to showcase the products effectively. Zain, Mr. Zubair's cousin, has been brought on board as a partner to leverage his web development expertise in building and managing the online store.
Along with him, Shaistha Hasan, Mr. Zubair's wife, plays a crucial role in shaping the company's direction and success. Her leadership and vision drive the entire operation forward.
"This venture has been two years in the making," reveals Mr. Zubair, a recipient of the Top Voice in Event tag on LinkedIn. "We've meticulously curated our product line, keeping in mind the needs and interests of our customers, and established stringent quality standards to ensure we deliver excellence to our customers. By choosing KOM products, customers not only support local artisans but also contribute to a more sustainable future."
The initiative aligns perfectly with the 'Make in India' campaign, aiming to showcase Indian craftsmanship to the world. As Zzeeh Productions, known for organising events for corporate giants like Samsung and working with personalities such as Rahul Gandhi, ventures into sustainable interior design through KOM, it marks a strategic diversification from customised events to eco-friendly living spaces.
With this strong partnership at the helm of KOM, the brand mirrors Mr. Zubair's vision of not just building a business, but nurturing entrepreneurs and empowering communities. The company remains committed to its core mission: bringing the artistic talents of local craftspeople to the global stage while fostering entrepreneurship and innovation within its ranks.
Contact Info:
Name: zubair abdul waheed
Email: Send Email
Organization: Zzeeh Productions Pvt ltd
Website: https://www.zzeehweddings.com/
Release ID: 89144193
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