According to recent college statistics released, the average number of college or university students enrolling each year exceeds 2.5 million, up from 2000. This is an encouraging trend, however, it puts pressures on higher education facilities to compete for the best students. With that in mind, — StudentBridge, a firm known for helping colleges and universities around the world attract and retain the right kind of student, has launched the video viewbook to assist colleges in reaching students quickly.
While certainly students can read more about a college on their website, nothing does the job quite like video. According to Paula Sheynerman, spokesperson for StudentBridge, a university marketing service, the problem is actually engaging students with the videos. "You have to be able to grab a student's attention within the first 6 seconds. And marketing departments within the colleges have to ask themselves if their videos are truly set up to best engage students with different interests?" With this in mind, the StudentBridge has introduced their video viewbook to meet these college and university needs.
Says Sheynerman, "Every college or university has a unique story to tell and a different set of students they're targeting. We help them to enable each student to follow their interests and create their own journey through branded video content. We help students answer the key question, 'Will I fit in?' "
The video viewbook allows colleges and universities to control their brand experience, without distracting ads for competing schools. Further, it encourages those stealth visitors to take action, often with the targeted shorter videos aimed at those with shorter attention spans. Sheynerhan explains saying, "The truth of the matter is that how a college presents its videos is actually more important than the content itself. What we aim to do is help students create their own journey through video content. We've created videos for a number of top schools around the country and can do so for any school. We're happy to answer questions, provide more info or schedule a one-on-one demo for interested parties."
StudentBridge is an award-winning provider of student engagement and lifecycle solutions. Their products, including personalized engagement platforms, virtual campus experiences and interactive campus maps, dramatically increase student engagement and lead to higher conversion rates. With our innovative recruitment and retention software solutions, their higher education partners have better insights, engage more prospects, and convert more students. StudentBridge is based out of Atlanta, Georgia with a satellite office in London, England.
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