The Winter Music Conference in Miami entered its 35th year. This sunny city in Florida draws tens of thousands of Electronic Dance Music fans and DJs from around the world, just for this event. The upcoming event is set to have shows all across town, in the short span of just four days. Artists, producers, promoters, techies, clubbers, and not only, are expected to attend performances, workshops, panels, and exhibits of the newest technologies and sounds. The — South Beach Hotel is a recently renovated luxury boutique hotel along the hip Collins Avenue strip in South Beach. This hotel proves to be an ideal home base for hundreds of attendees looking for a cool, stylish room at a great price.
The co-founder of Think Hotel Group, owner and operator of the South Beach Hotel, Mark Shemel said that Miami is well known for its party scene, and that the Winter Music Conference is one of the high points in the year. This means a square mile radius, filled with ravers speaking in languages from all over the world but unified by the music – this is what the festival is like according to Mark. He adds that this hotel always has a great time hosting those coming for the festival and that the staff is looking forward to the one next year.
Founded in 1985 by DJs Louis Possenti and Bill Kelly, the annual conference sees upward of 100,000 people attending from 70 different countries and was described as “one of the most anticipated clubbing events in the country” by the New York Times. The South Beach Hotel is a fabulous hotel for the event, with its blend of historical Art Deco style with modern attitude. The 51 rooms in the establishment are decorated with original works by contemporary Miami photographer Santlov who shot to global fame thanks to his unique and thought-provoking pieces. His playful, colorful photos of universally recognized movie and toy icons posed in humorous situations have won him a huge following among the prime WMC 21-40 year old demographic. The South Beach Hotel boutique hotel takes pride in offering great amenities to keep its guests active – croquet sets, bicycles, yoga mats, and picnic baskets are all available for guest use. The pristine white sand beach Miami is known for is only steps away from the hotel where a snooze might help one to recover from the previous night’s adventures.
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