Solarizing Low-Income Neighborhoods – A Startup with a Celebrity Helping the People and the Planet

Samantha DeBianchi announces the launch of Propy – a real estate app for international investors. It provides each home listing with information for foreign buyers and with a unique innovative Sustainability Score. The initiative of Propy is to solarize low-income neighborhoods.

Propy, an innovator in app-based real estate sales, is pleased to announce in conjunction with Martin Luther King Day celebrations that it is initiating a program to install solar panels in low-income neighborhoods. Martin Luther King, Jr. changed the world and strived for humanity and the advancement of human rights. His example has inspired Propy's vision to help families cutting their energy costs using solar power. Spearheading this effort is Samantha DeBianchi, a famous real estate broker from the reality show Million Dollar Listing on Bravo TV. She is also an ambassador and advisor for the real estate mobile app Propy in the US. The solarize program details are still being developed, but the team led by co-founders Natalia Karayaneva, Eva Otanke and several policy makers, hopes to launch the details about the initiative by Earth Day 2016 with a pilot project in a neighborhood in the US.

"Propy has all the potential to be an unicorn in real estate sales" comments the CFO of the company Maria Angelova, former CFO of BNP Pariba in Bulgaria. The distinctive feature of the company is its environmental strategy. 1% of the company's revenue will be used to improve the energy efficiency in low-income areas. This was announced by the CSO Eva Otanke, the co-founder of Propy enrolling Ms in Sustainable Urban Development in the University of Oxford. All the houses and apartments listed will be evaluated from 1 to 10 on a scale of ecological compatibility. Propy is the only real estate app which will allow each home listing to have information about air pollution, public transportation, school access, walkability, noise, crime rate, building quality, and heating cost levels; all within a unique innovative

Sustainability Score. This will encourage people to pay more attention to additional values of their homes.

Propy is founded by Oxford grads from Europe and winners of a Bulgarian Hackaton. For the first time, the new app will feature a marketplace created for international homebuyers which will enable them to browse properties from all over the world - from New York and San Francisco to Dubai and Malaysia. It also engages brokers to show their activities and buyers to write reviews about viewings. Propy provides all information both in Mandarin and English and allows users to see which brokers checked-in the properties available for sale.

One of the founders of Propy, Natalia Karayaneva, is a real estate developer that has built a number of award-winning condos for foreign investors in Europe. As a top expert in the area of real estate and sustainability, she has dreamed of creating such a platform. Along with a recent study of Sustainable Urban Development in the University of Oxford, she developed the sustainability assessment approach for real estate, which was supported by developers and green building certifications providers.

Yes, Propy’s team has a dream: a single app to connect home buyers and sellers in global cities and make an impact for sustainable housing. The mission is to increase the transparency on the real estate market and help the market players to pay higher attention to sustainability. Join the team’s ideas on facebook page.

About Us

Propy inc. is a software service company developing the marketplace for cross-border transactions in real estate. It is incorporated in Delaware and has offices in Menlo Park, California and Sofia, Bulgaria.


Natalia Karayaneva,
CEO Propy Inc.
Menlo Park, CA

Contact Info:
Name: Natalia Karayaneva
Email: Send Email
Organization: Propy Inc.

Release ID: 101683