-- Metro Paragon has expanded Singapore's wellness retail landscape with the introduction of SLEEPLAB, a dedicated concept that brings together products designed to support healthier bedtime routines and overall well-being. Among the featured brands is MitoQ, the New Zealand cellular health brand known for its focus on mitochondrial science and healthy ageing.
Recently highlighted by The Straits Times, SLEEPLAB offers a curated selection of bedding, sleepwear, skincare, calming scents, wearable technology and wellness products in one location. The concept reflects growing consumer demand for integrated wellness experiences that combine quality sleep, recovery, relaxation and long-term health.
The inclusion of MitoQ within SLEEPLAB underscores the increasing interest in evidence-informed wellness solutions that complement healthy lifestyle habits. Developed in New Zealand through decades of scientific research beginning in the 1990s, MitoQ focuses on supporting mitochondrial health. Mitochondria are responsible for producing energy within cells and play an important role in overall cellular function.
"Consumers are becoming more intentional about the choices they make to support their long-term health," said Ek Oeij, CEO of Wellth Essentials Pte. Ltd., the official Singapore distributor of MitoQ. "Sleep is increasingly recognised as one of the foundations of overall wellness, and SLEEPLAB creates an environment where consumers can explore products that contribute to healthier daily routines. We're pleased that MitoQ is part of this new retail concept, helping introduce more people to the importance of cellular health."
As awareness of longevity and preventive wellness continues to grow, consumers are increasingly looking beyond traditional health products. Instead, they are adopting holistic routines that combine quality sleep, balanced nutrition, physical activity, skincare and science-backed wellness solutions. Retail concepts such as SLEEPLAB demonstrate how these categories are converging to create a more complete approach to everyday well-being.
MitoQ's presence within SLEEPLAB aligns with this broader movement toward integrated health. By introducing shoppers to educational resources alongside wellness products, the concept encourages consumers to better understand how different aspects of health work together to support energy, recovery and healthy ageing.
The launch of SLEEPLAB also reflects the continued evolution of retail, where consumers increasingly value curated experiences that simplify product discovery while providing access to trusted brands and evidence-based wellness innovations.
Consumers can learn more about MitoQ, its mitochondrial science and its range of cellular health products by visiting https://sg.mitoq.com/.
About MitoQ
MitoQ is a New Zealand-developed cellular health brand built on decades of mitochondrial research. Its flagship ingredient, MitoQ® Mitoquinol, is designed to target mitochondria—the energy-producing structures within cells—to support cellular health as part of a balanced lifestyle. In Singapore, MitoQ products are distributed by Wellth Essentials Pte. Ltd., the official retail distributor.
Contact Info:
Name: Ek Oeij (CEO)
Email: Send Email
Organization: Wellth Essentials Pte. Ltd.
Website: https://sg.mitoq.com/
Release ID: 89198518
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