The global set top box market had a market value of USD 21 billion in 2014. It is projected to grow at a 2.1% CAGR over the forecast phase (2014-2018). The market is projected to grow owing to the introduction of HD (high-definition) channels and smart TVs. Set top boxes allow digitally recording and storing videos of your favorite shows and events. Demand for quality sound and picture is likely to drive the market over the next four years. But the high cost of these devices can hamper growth prospects. —
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Digitization will lead to 3D content being available in nearly all homes. This will create a demand for 3D and HD TV sets. More innovations linked to set top boxes like 4K UHD (ultra high-definition) TVs, 3D smart TVs, and OLED TVs can propel market demand in the years ahead.
The market is divided by content quality, products, and geographies. High-definition and standard definition (SD) quality of content are 2 types of content transmission offered by the set top box market. HD devices led this segment, accounting for over 60% market revenue in 2014. These devices offer 1080p quality of video and gained increased preference over SD channels.
Over-the-top (OTT), cable-based, satellite, digital terrestrial television (DTT), and IPTV are the products encompassed by the market. DTT had a 25% share of the global set top box market in 2014 and likely to lead till 2018. Satellite set top boxes receive signals from the satellite and convert it to analog format which can be watched on TVs by consumers. Consumers are seemingly opting for IPTV which digitally stores content from the Internet. The conventional digital set top box will be soon replaced by a hybrid version which offers digital content as well as conforming to the old set top boxes.
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Regions of interest to the market are Asia Pacific, Europe, North America, and RoW (Rest of the World). Asia Pacific is expected to lead the set top box market over the forecast period owing to the availability of low-cost DTT, cable, and satellite devices. North America will experience demand for IPTV due to the vast broadband infrastructure in the region.
Reputed vendors operating in the set top box market include Technicolor SA, Huawei Technologies Co. Ltd., Broadcom Corp., Comcast Corp., and Cisco Systems Inc.
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Table of Content
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
06. Market Landscape
06.1 Market Overview
06.2 By Revenue
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