-- At the forefront of Morocco’s retail transformation, Ryad Bendouro is rewriting the rules of modern commerce. As Deputy CEO of H&S Retail, he leads one of the country’s most ambitious retail ecosystems — uniting brands like Franprix, Monoprix, Mr Bricolage, and Venezia Ice under a single vision of operational excellence, digital innovation, and local authenticity.
“We’re not just building stores; we’re building a movement,” says Bendouro. “Our mission is to prove that a Moroccan group can set new global standards — not just follow them.”
A Leadership Grounded in Trust and Purpose
For Ryad Bendouro, leadership is not about hierarchy but about empowerment and shared ambition. Working closely with President Moncef Belkhayat, he embodies a culture of trust that transforms ideas into action and teams into owners.
Moncef Belkhayat’s leadership ignites passion and an entrepreneurial spirit within their teams, transforming every challenge into an opportunity for growth. This human-centric approach to leadership has fostered a sense of ownership among team members, enabling them to commit fully to each project with purpose and dedication
“At H&S Retail, we don’t simply execute projects — we own them. This trust fuels creativity and accountability at every level,” he explains.
Under this direction, the group has unified marketing, operations, and procurement functions to ensure speed, alignment, and excellence — turning what was once a fragmented landscape into a cohesive growth engine.
Building Morocco’s Next-Generation Retail Ecosystem
H&S Retail’s strategy is clear: to redefine retail by combining global benchmarks with local insight. Each brand in its portfolio addresses a distinct consumer need — from convenient urban formats (Franprix) and premium lifestyle supermarkets (Monoprix) to home-improvement hubs (Mr Bricolage) and artisanal cafés (Venezia Ice).
This integrated model leverages synergies in logistics, sourcing, digital commerce, and marketing, enabling the company to scale fast while staying close to Moroccan consumers. By 2026, H&S Retail aims to operate 20 stores across Morocco and expand its digital footprint to reach millions of customers nationwide.
Beyond Business: A Purpose-Driven Growth Model
As part of H&S Invest Holding, founded in 2005, the retail division is anchored in a broader mission — to generate economic, social, and environmental value. Through initiatives led by the Dislog Foundation, the group actively supports local communities, sustainability, and youth employability, reinforcing its vision of responsible growth.
Looking Ahead
Ryad Bendouro represents a new generation of Moroccan leaders — visionary yet pragmatic, deeply rooted yet globally ambitious. His goal: to make H&S Retail a benchmark for African retail excellence, driven by innovation, integrity, and impact.
“The future belongs to those who build with purpose,” Ryad concludes. “And in Morocco, that future starts now.”
For more information, visit H&S Invest Holding and Xraised.
Contact Info:
Name: Gianmarco
Email: Send Email
Organization: Xraised
Website: http://www.xraised.com
Release ID: 89176024
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