Seemingly, for as long as there has been a “fashion” industry, watches, or more specifically, wristwatches, have played some part in it. Both men and women wear wristwatches, and we have now gotten to a point where it is now considered something essential to own a wristwatch in order to be able to consider yourself as being “well-dressed.” —
However, technology has, especially within the last several decades, radically transformed many industries, and the world of horology has been no exception to these changes. The advent of smartwatches has, in many cases, replaced the more traditional model of luxury timepieces with something more technologically advanced.
One of the companies leading the way in making these changes is Rubber B, a Swiss brand that specializes in crafting high-end premium rubber straps. The company was founded in 2010 by CEO Arnaud Benjamin, who believed that luxury timepieces should have a replacement strap that was modern and flexible and changing with the times in the way several other facets of the watchmaking market were.
His assertions proved to be correct, as the company has had great success producing custom rubber watch straps for a variety of high-end manufacturers, many of whom are among the most storied names in watchmaking, such as Audemars Piguet.
Founded in 1881 by two well-known Swiss watchmakers, Audemars Piguet is today one of the most respected watchmakers in the world and is often mentioned alongside such brands as Rolex, Tudor, and Panerai, among others. The brand is most known for its world-famous Royal Oak wristwatch, which radically changed the way wristwatches were looked at when it was originally released in the early 1970s, as its design was modern and forward-thinking.
Today, the Royal Oak is among one of the most popular wristwatches in the world among athletes and celebrities and can often be seen among prominent celebrity collectors, such as Will Smith and John Mayer.
Rubber B produces an extremely high-quality rubber strap that is hand-crafted by a team of experts in Switzerland using only 100% vulcanized rubber. This specially crafted rubber is noted for its durability to a variety of factors, including extreme stretching, aerial conditions such as exposure to UV rays, the ozone layer, and exposure to the high saline content of ocean water.
Currently, Rubber B produces no less than five different variants of custom rubber watch straps for different Audemars Piguet watches, including both the Royal Oak and its sister watch, the larger Royal Oak Offshore. All of these straps have been well received because they have honored the original spirit of these classic timepieces while allowing for modern, svelte design updates to their watch straps.
As time goes on, Rubber B is likely to continue leading the way by producing custom rubber watch brands for other leading luxury watchmakers as well, as they have clearly demonstrated a capacity and a competency to combine high fashion and technology into a product that consistently delivers for its customers.
Release ID: 89064877