-- Entrepreneur, investor, television executive producer, family office principal, and wealth architect Rob Fitzpatrick has announced the release of his new business and leadership book, How to Build a Billion Dollar Brand.
The book is a separate and expanded companion to Fitzpatrick’s internationally distributed, multi-award-winning documentary of the same name. While the documentary tells the story on screen, the book takes the principles behind the journey and transforms them into practical lessons for entrepreneurs, business owners, investors, and anyone determined to build something of lasting value.

The book is available here: https://amzn.to/461HWgA
The documentary has received Best Documentary honors at the London Movie Awards, Milan Gold Awards, New York Movie Awards, Paris Film Awards, Rome International Movie Awards, Hollywood Gold Awards, Cannes World Film Festival, The International Gold Awards, and Miami International Awards.
Fitzpatrick continued the story through the reality television series Tequila Empire, for which he serves as executive producer. The series takes viewers behind the scenes of building a premium tequila brand, exploring the personalities, relationships, pressure, decisions, and ambition involved in taking a consumer brand into the global marketplace. The series is available on Amazon Prime Video, Apple TV, Tubi, Roku, Fawesome, and other international streaming platforms.
Drawing on more than 35 years in business, Fitzpatrick brings the lessons of his career directly to readers. His journey has included owning some of Manchester’s busiest nightclubs, bars, and restaurants; investing in international property; building companies; and developing premium consumer brands for international markets.
“Your network is your net worth.”
— Rob Fitzpatrick
Through 15 direct and practical lessons, Fitzpatrick challenges the conventional thinking that causes entrepreneurs to think small. He explores why nobody truly starts from zero, how to enter difficult and valuable markets, how relationships can become an organic sales force, how to create momentum without waiting for permission, and how to build a valuable, sellable asset rather than simply creating a job the owner cannot leave.
The principles are designed to be relevant at every level—from someone opening a neighborhood coffee shop to an experienced founder pursuing a global enterprise.
“You do not need unlimited money, perfect connections or permission from the right people to begin. You need the courage to move, the ability to create momentum and the discipline to build something people want to be part of.”
— Rob Fitzpatrick
Fitzpatrick says one of the most important measures of entrepreneurial success is not simply what individuals build for themselves, but the businesses, careers, opportunities, and possibilities they create for others.
Throughout his career, Fitzpatrick has helped create more than 100 millionaires while building businesses and investments across hospitality, international property, entertainment, consumer brands, and premium spirits. His approach to brand building and entrepreneurship has also been highlighted by Forbes.
ADVANCE PRAISE
The book has received advance praise from entrepreneurs, investors, family office executives, business leaders, sports personalities, and public figures from around the world.
GENERAL DICK NEWTON
Former senior military leader; entrepreneur, author, and leadership adviser
“I have had the privilege of knowing and representing Rob Fitzpatrick for a number of years, and few people I have encountered possess his combination of vision, instinct, determination and sheer entrepreneurial drive.
Rob has an extraordinary ability to think beyond what others consider possible. He sees opportunities where others see obstacles, and he has the courage and conviction to pursue ideas long after others might have walked away.
What particularly distinguishes Rob is that his ambition is matched by an ability to execute. He understands that big ideas are only valuable when they are turned into action, and he has repeatedly demonstrated an ability to bring people, capital, relationships and opportunity together to create something far greater than the sum of its parts.
This book provides a fascinating insight into the mindset, principles and experiences behind Rob’s approach to business and brand building. It is not simply about creating a successful company; it is about having the vision to see what could be possible, the courage to pursue it and the determination to make it happen.
Rob ultimately creates success in whatever he is actively pursuing, and I have no doubt that this book will inspire others to think bigger, act with greater conviction and pursue opportunities they may previously have considered unattainable.”
MARK TROY
Chief Executive Officer and founder; TIGER 21 chair
“What do a serial entrepreneur, a tough negotiator, a devoted family man, a loyal friend, a visionary, an investor, and the creator of the ‘Champagne of Tequilas’ have in common? In this case, they are all the same person.
Rob Fitzpatrick has always understood that great businesses—and great lives—aren’t built on one quality alone. They are built from an unusual combination of vision and tenacity, optimism and pragmatism, relationships and results.
Rob is a natural connector. He sees what could be, brings the right people together, and then somehow convinces everyone that the impossible is entirely achievable.
If you want to learn how a billion-dollar brand gets imagined, built, fought for, and ultimately won, you could hardly ask for a better guide.”
JOHNNY BENCH
Baseball Hall of Famer; 14-time Major League Baseball All-Star; two-time National League Most Valuable Player; two-time World Series champion
“I find that Rob has strived for the goals he has set for himself. Listening to him and hearing his desire to take his projects to a level that seemed unattainable, I sat and watched in awe as his thoughts and actions took an unimaginable path.
Rob will prove to us all that his relentless desire and drive will succeed.
A Billion. Go get ’em!”
ANTHONY HAMILTON
Father of Sir Lewis Hamilton, seven-time Formula One World Champion
“Rob is someone who believes in people and believes in what is possible. He doesn’t just talk about ideas or opportunities—he tries to make things happen.
He brings people together, opens doors and genuinely wants to see others succeed.
For me, this book says a lot about the man behind it.”
More than a conventional branding guide, How to Build a Billion Dollar Brand examines the vision, courage, positioning, relationships, and relentless execution required to create a company with lasting relevance and value.
At its heart, the book is about thinking beyond the obvious, creating momentum, surrounding yourself with the right people, and having the courage to pursue opportunities that others may consider impossible.
ABOUT ROB FITZPATRICK
Rob Fitzpatrick is an entrepreneur, investor, television producer, family office principal, and wealth architect with more than 35 years of experience building and scaling companies.
His career has spanned hospitality, international property, entertainment, premium spirits, consumer brands, and international ventures.
He is the creator and executive producer of the multi-award-winning documentary How to Build a Billion Dollar Brand and executive producer of the reality television series Tequila Empire, both of which have reached international audiences through major streaming platforms, including Amazon Prime Video, Apple TV, Tubi, Roku, and Fawesome.
Through business, investment, brands, film, television, and publishing, Fitzpatrick continues to pursue one central philosophy:
Think bigger. Move faster. Build something people want to be part of.
LEARN MORE
To learn more about Rob Fitzpatrick, his new book, and his wider business and media ventures, visit https://robfitzpatrick.com/.
Contact Info:
Name: Rob Fitzpatrick
Email: Send Email
Organization: How to Build a Billion Dollar Brand
Website: https://robfitzpatrick.com/
Release ID: 89202287

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