AUSTIN, Texas – — Rivet Works, Inc., the all-in-one content generation platform for marketing and e-commerce, today announced annual growth of 1000%+ on the heels of a highly-successful beta program and launch of its content platform 14 months ago. The company projects profitability in the first quarter of 2016 as a result of significant new customer acquisition in 2015.
Rivet Works helps global brands including Viking Cruises, JanSport, Build.com and dozens more automate the labor-intensive process of ideating, creating, and publishing content. Businesses are hiring teams of employees and contractors to produce content at a scale never seen before in order to create awareness and buyer consideration for their products and services. This practice of Content Marketing is in contrast to traditional advertising methods and is broadly considered to be an effective strategy to acquire new customers, but it is labor-intensive and requires specialized skill in content writing, photography, videography, and production.
Rivet Works reduces the cost of content creation while increasing the speed at which content is produced with its cloud-based Content Generation Platform that sources content from an organization's customers, employees, and partners rather than requiring marketing employees and contractors to create all the organization's content.
"Creating content is hard work and at the same time consumers do not strongly believe what a brand has to say about itself, so we decided to solve those two problems for brands,” says Mike Svatek, Founder and CEO of Rivet Works. “Organizations must begin viewing themselves as a conduit to convey the rich visual and narrative experiences of other customers into the marketplace rather than trying to frame the entire conversion themselves and we built the technology and strategies to help them do that”.
Global brands such as SunPower Corporation (NASDAQ: SPWR) agree. As the world's leading manufacturer of premium of solar panels, SunPower is dramatically expanding its use of customer- and partner-generated content to create awareness of the brand and establish trust with the potential buyer. Homeowner photos and narrative are driving increased awareness, site traffic, and requests for quotes that drive bottom line impact. SunPower is now expanding this strategy to its commercial business due to the speed, quality, and authenticity of the Rivet-generated content, which complements the professionally-produced content from SunPower's own marketing team.
"The content flowing in from Rivet provides the authentic, captivating, and relevant content that our prospective customers want to see and read," says Erin Nelson, CMO of SunPower. "The always-on strategy Rivet Works introduced gives us fresh content for use within our websites, blog, and social media and frees our talented writers and producers to focus on deep content that educates customers on SunPower's mission and ultimately why SunPower products are the best in the world."
Dozens more major brands made the decision to work with Rivet Works in the past year including Powdr Mountain Resorts, White Lodging, Build.com, Ben Carson for President, and more.
Driven by enterprise demands, Rivet Works has introduced market-leading content generation capabilities including high-definition video creation and image capture, long- and short-form narratives, complex surveying and questioning capabilities, and more.
Further, Rivet Works’ open platform enables marketing teams to connect Rivet Works content directly into existing content marketing technologies to publish into email, social, web, and advertising channels including Oracle Marketing Cloud, Salesforce Marketing Cloud, Adobe Marketing Cloud, Sprinklr, Spredfast, Percolate, Hootsuite, and more.
"It's a beautiful thing to wake up in the morning and see tons of fresh and compelling content ready for use," says Svatek. "We make great content easy, and we're thrilled to continue doing that for world-class brands in the year ahead."
About Rivet Works, Inc.
Rivet Works helps global brands automate the expensive and labor-intensive practice of creating great content. Rivet Works’ proprietary software automatically generates compelling narratives, videos, photos and more by directly engaging brands’ most valuable source of content marketing, their customers and employees. Respected brands such as Viking Cruises, SunPower, JanSport, Build.com, White Lodging and dozens more rely on Rivet Works to power their content strategy. For more information, visit http://rivet.works or email us at email@example.com.
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Organization: Rivet Works, Inc.
Address: 2700 W. Anderson Lane STE 119, Austin, Texas, 78757
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