Recent launch of Risantec's initial product propels it to receive Amazon's "#1 New Release" status in its category. Risantec, a product sourcing and development company, went live with its first product on the Amazon platform on September 25, 2015, and officially launched it on October 2nd. The launch topped the $1000 sales mark in less than 2 weeks and Amazon recognized their digital pH meter listing with its top new release distinction. This status is prominently displayed by Amazon on the Risantec listing in the form of an orange banner with the words, "#1 New Release". —
This banner appears directly under the listing title on the product page for Risantec's pH meter, and although it is unclear the exact criteria used by Amazon to award this distinction to any given product, it is clear that it is a valuable distinction in the eyes of the online retail giant. It also is clearly designed to help promote a listing they feel worthy of earning this status. A quick perusal of the product listing page demonstrates how prominently the banner appears. It immediately catches the eye, which is certainly Amazon's intention, and clearly provides an incentive to check out the product further. The fact that the digital pH tester is Risantec's first product ever listed on the Amazon platform makes this achievement 'very satisfying' according to Risantec co-founder Dick Riley.
Riley further states that Risantec specifically chose the Amazon platform as the place to launch their product, at least in part, because of Amazon's ability and willingness to aid in the promotional aspect of the product. Amazon not only provides an attractive platform to leverage, he goes on to say, but it also enhances the promotional efforts of products that it feels provide a positive experience for its customers. "The orange coloured #1 new release banner seems to be one of those enhancements, and we at Risantec are pleased and proud that Amazon has chosen our pH meter as worthy of such a designation. We believe that the banner has helped our product climb up the rankings pages inside of the Amazon platform for search terms such as 'digital ph meter', and 'digital ph tester', among other related terms." Riley concludes.
Risantec is a newly formed product sourcing and development company located in Mt. Pleasant, Sc. Its stated mission on its website is to seek out and develop products that provide a solution to a problem in the marketplace. They believe that is what their pH meter accomplishes with its auto calibration feature.
Name: Rich Riley
Email: Send Email
Address: 4454 Amesbury Ct Mt. Pleasant, SC 29466
Release ID: 94753