Research detailed developments in the Trust and Transparency Market

Orbis Research Present’s “TrendSights Analysis: Trust and Transparency-Establishing brand credibility to enhance consumer confidence and loyalty” magnify the decision making potentiality and helps to create an effective counter strategies to gain competitive advantage.

"TrendSights Analysis: Trust & Transparency", explores what the Trust & Transparency trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

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Companies Mentioned:
Salty Girl Seafood
EPIC Bites
Innocent Drinks
Veri Organic
Crown Royal Whiskey
FAIR Vodka
Black Towers Wine
PHB Ethical Beauty
SC Johnson
The Honest Kitchen

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In an environment where consumers have become highly skeptical they want deeper, more authentic reassurances and transparency about how products are made. The FMCG industry must proactively cultivate an improved and more trustworthy image, while remembering that actions speak louder than words.

Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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- Over half of global consumers state that a "trusted" brand is important or very important when choosing soft drinks to purchase.
- Two-thirds of global consumers don't think that scientific claims made about beauty or grooming products are trustworthy.
- Half of global consumers find it hard to fully trust any grocery business, regardless of size.

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Release ID: 201109