A Well established Milton Keynes removals firm has been struggling to expand - because its name is Isis Relocation Ltd. —
The name was chosen in honour of a protective and nurturing Egyptian goddess. However, the rise of the Islamic terrorist group means that an ancient deity is not the first association people make when they hear the word Isis.
The domestic and business removals company is a family business owned by Gabby Gomes, who has been in the industry for over 30 Years. Mr Gomes says he's now experiencing a backlash because of the long-held name, and some potential clients have even refused to do business with him because of it.
He is having trouble convincing strangers that their negative reactions are unwarranted. Even though there are no rational grounds to suspect he has an association, or sympathises, with the Islamic extremists.
It means the plans to expand Isis Relocation Ltd have hit difficulties, and Mr Gomes is fighting to get them back on track. He said: Being Christian "We have no links whatsoever with the terrorist group, but the name alone seems to be putting people off. We even had to go as far as stating why we chose the name ISIS Relocation on our website home page."
It has been suggested that Mr Gomes should change his company name, but this is not an option he wants to pursue. He has been building up a trusted reputation not just for removals in Milton Keynes, but for removals in Buckinghamshire,and surrounding areas. So, a new name would in many ways mean starting all over again.
Then there's the matter of how much a new name would cost in rebranding expenses. The words Isis Relocation can be found on Mr Gomes' warehouse, every one of his work vehicles and all of his packing materials. They also feature on promotional materials and online marketing.
The message that has been posted on the Isis Relocation website is aimed at reassuring potential customers, and the general public, of Mr Gomes' good intent. It states: "The name Isis was chosen by one of our children whilst studying Egyptology many years ago. Isis is an Egyptian Goddess known for her caring and understanding nature and these are both attributes we like to incorporate ourselves when dealing with clients."
Below the message, Mr Gomes has provided a link to an Encyclopedia Britannica webpage about the goddess Isis. It tells people she is of the most important ancient Egyptian deities and was revered for her role as a healer, principle mourner and mother. As her cult following grew, she was worshipped all across the Roman Empire – everywhere from Afghanistan to England.
As a proud member of the Alliance of Independent Movers, Mr Gomes hopes the more detailed explanation will help people understand there was an innocent reason why he named his firm Isis Relocation. He takes his reputation extremely seriously and would like anyone who has any doubts about his business to read the glowing reviews posted by satisfied customers.
Release ID: 173507