-- As India’s fashion eCommerce market heads toward a projected valuation of $43 billion by 2027 (RedSeer Strategy Consultants), Qikink, a leading print-on-demand and dropshipping platform, is setting a new benchmark with its expanded catalog of printed shirts. This strategic move empowers brands to capitalize on India's booming demand for culturally relevant, affordable, and expressive fashion.
Printed shirts, once a niche offering, have rapidly transformed into a nationwide trend, particularly among Gen Z and millennial consumers across metros and Tier 2–3 cities. However, traditional manufacturing hurdles — large order requirements, high investments, and inventory risks — have kept many fashion brands from seizing this opportunity.
In response, Qikink now offers on-demand custom cotton oversized shirts and newly launched All-Over Printed Cuban collar shirts for men, women, and kids, with a minimum order quantity (MOQ) of just 50 units, removing major barriers to entry for emerging brands.
“We only produce what sells. It’s smarter, faster, and sustainable,” said Sivaraman, Founder of Qikink. “Our goal is to give fashion brands the agility to innovate without the burden of overproduction.”
A 2024 KPMG report found that brands utilizing print-on-demand solutions saw inventory cost savings of up to 35%, strengthening their cash flow and enabling quicker market responsiveness.
The Gen Z Effect and Rise of Hyperlocal Merch
According to a recent YouthBeat India survey, 73% of Gen Z shoppers prefer apparel that tells a story, and 60% actively seek custom or limited-edition items. Platforms like Flipkart, Meesho, and Myntra are already leveraging hyperlocal data to curate trend-specific products, highlighting a shift from generic fashion to culturally resonant designs.
A Meesho report also noted that regional-language printed designs — in Tamil, Kannada, and Bengali — convert 2.7x better in Tier 2–3 cities than generic slogans, marking a cultural revival through fashion.
Influencer-Led Collections Redefine Drops
Printed shirts are also at the forefront of the influencer-driven economy. Creator-led drops, promoted by comedians, meme pages, and content creators, are witnessing record sales — with Shopify India reporting that micro-influencer collaborations deliver 3.5x higher conversions than traditional product listings.
Sustainability and Smarter Fulfillment
With nearly 30% of global fashion going unsold (World Economic Forum), on-demand printing emerges as a sustainable alternative. Qikink supports eco-conscious brands through options like water-based inks, recycled fabrics, Eco-Friendly mailer boxes, and effective online order management tool to lower return rates and reduce waste.
Their growing catalog and fulfillment infrastructure offer brands an efficient, low-risk way to tap into the fast-growing printed shirt market while aligning with new-age consumer values.
Qikink is one of India’s leading print-on-demand and dropshipping platforms, offering custom apparel, accessories, and seller-friendly merchandise solutions for brands of all sizes. With no upfront inventory costs, global shipping capabilities, and advanced fulfillment support, they help brands scale smarter and faster in the evolving eCommerce landscape.
Contact Info:
Name: Kiruthika
Email: Send Email
Organization: Qikink
Address: Coimbatore
Phone: 9043493135
Website: https://qikink.com/
Release ID: 89159368
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