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PureLife Technologies, a UK-based technology company specializing in wellness, has announced a significant rebranding. The company will now operate under Live Once Group, a change reflecting its commitment to helping people live better lives. Alongside this rebranding, Live Once Group has appointed a new Chief Executive Officer, Aidan Burley. It is expanding its reach into DNA testing by acquiring a company now known as YOLO.
Founded in 2022, the company initially focused on the wellness travel sector, recognizing it as a rapidly growing part of the global wellness market. With its Walk Run Cycle app and the PureLife.travel website, the company tapped into the increasing digitalization of wellness. The Walk Run Cycle app offers curated walking, running, and cycling routes in UK cities, helping users discover urban landscapes while staying active. PureLife.travel serves as an online magazine providing tips and ideas for wellness-minded travelers, and it has seen a remarkable increase in visitor numbers since its launch.
The decision to rebrand as Live Once Group marks a strategic shift to encompass a broader range of wellness services. "We all only live once, and our goal is to empower people to make the most of that life by providing access to a broad spectrum of wellness products and experiences," said newly appointed CEO Aidan Burley. Mr. Burley brings a diverse background to the role, having worked as a management consultant at Accenture and as a Member of the UK Parliament. He also founded and grew an e-commerce business to over 100,000 subscribers and more than £5 million in revenue before successfully exiting the venture.
Under Mr. Burley's leadership, Live Once Group has acquired a DNA testing company formerly known as Alive & Flourishing. Renamed YOLO—an acronym for "You Only Live Once"—the company offers DNA-based insights to help individuals make informed decisions about their health and lifestyle. The plan is to integrate YOLO's services with existing platforms like PureLife.travel and Walk Run Cycle, creating a more personalized and comprehensive wellness experience for users.
"I’m thrilled to lead such a talented team at Live Once Group," Mr. Burley commented. "The wellness market is experiencing significant growth, and we see tremendous opportunities to better serve our customers by leveraging technology. People are increasingly seeking personalized advice to manage their wellness, as highlighted in a recent report by McKinsey. By incorporating advanced DNA technology into our suite of products, we can help our customers understand how to impact their health through tailored nutrition and lifestyle changes positively."
The wellness industry is indeed on an upward trajectory. According to the Global Wellness Institute, the global wellness economy was valued at over $4 trillion in 2022, with substantial growth expected in the coming years. Live Once Group aims to position itself at the forefront of this movement by offering accessible and affordable wellness solutions worldwide.
The company addresses multiple facets of the wellness market through its various brands. The Walk Run Cycle app encourages active lifestyles by providing curated routes for exploring cities on foot or by bike. PureLife.travel educates and inspires travelers seeking wellness-focused experiences. With the addition of YOLO, Live Once Group now offers personalized health insights through DNA testing, enabling users to make more informed choices about their well-being.
By integrating these offerings, Live Once Group aspires to create a one-stop shop for wellness needs, helping individuals survive and thrive. "Our mission is to develop and manage technology platforms that enable users to access, review, and book activities, experiences, and accommodations focused on overall wellness," Mr. Burley added. "We believe that by prioritizing physical, emotional, and spiritual well-being, we can make a meaningful difference in people's lives."
As the company moves forward with its Series B funding round, it remains committed to innovation and customer-focused solutions. The rebranding to Live Once Group and the expansion into DNA testing signal a bold step toward realizing its vision of becoming a market leader in the wellness industry.
Contact Info:
Name: Aidan Burley
Email: Send Email
Organization: Live Once Group
Website: https://liveoncegroup.com/
Release ID: 89144995
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