Internet users want a website to load quickly, whether they view it on a desktop or mobile device. In fact, a delay of only one second leads to a seven percent drop in conversions. To further improve the user experience, Google has announced that it will soon be launching mobile first indexing, and this change affects a company's search engine position for both the desktop and the mobile site. This is only one of many changes to be seen in the coming year, and businesses need to be aware of all to obtain the highest search engine ranking possible. —
"Search engine optimization isn't a one and done process, yet many business owners assume it is. In order to keep up with changing times and upgraded algorithms, businesses need to make this task a top priority year round. Unfortunately, many companies cannot afford to do so, and this is where Process comes in. We work to bring more traffic to your site, increase conversions and help you grow your business, using proven and new techniques to do so," Jason Burrows, spokesperson for Process (processofseo.com), announces.
Furthermore, Google continues to try new things to see how internet users respond to them. For example, the company has been allowing more characters in titles and meta descriptions for certain sites. The problem with this change is not all websites receive this treatment, nor has it been announced if the changes will be permanent. Companies need to take advantage of meta descriptions and titles, regardless of their length, and a reputable SEO firm can be of help with this.
"The main keyword must be positioned to draw the attention of internet users and the search engines, as this helps to ensure it gets noticed regardless of how many characters are allowed. In addition, longer meta descriptions should be used to ensure they get noticed by users with this new change. We keep up with modifications and adjustments the search engines are making, so our customers don't have to," Burrows continues.
Schema markups, changes to keyword research and a reduction in big content are also search engine modifications many experts anticipate seeing in 2017. The search engines strive to provide each user with the best experience possible, as every company tries to do. With the help of search engine optimization, companies can ensure they remain in sync with any changes being made to the engine algorithms, and a search engine firm may be needed to help with achieving this goal.
"Contact us today to discuss your goals. We methodically work through your website to perfect each step of the search engine optimization process. In addition, we'll share with you a five second tweak that can significantly increase conversions. The longer you wait to reach out to us, the more sales you are losing out on, thus it's imperative you contact us right away," Burrows states.
Process understands the many facets of the search engine optimization process and offers a range of services designed to help a client reach the top of the search engines. These services include keyword and profitability research, white-hat link building and more.
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