Power Play Marketing recently launched a new service that positions businesses as an expert in their respective industry. The service, called Authority Marketing, is an advanced positioning strategy that gets a business coverage on major media websites like ABC, NBC, CBS, and FOX, as well as on hundreds of other news sites like the Boston Globe and Miami Herald. —
Power Play Marketing is a full-service Internet marketing company, and Authority Marketing is the newest service that they offer. The company added Authority Marketing to their range of services because of the definitive positive results that come from media coverage.
“Media coverage has a snowball effect. Once viewed as a trusted authority, selection for future interviews, articles and quotes is more likely,” Jeff Klein, President of Power Play Marketing, said. “Once in the media, it’s easier to get more media coverage. Getting started is the hardest part.”
The process is straightforward and simple. Once a business decides to move forward with Authority Marketing, they provide some basic information about their company and services. Using this information, a professional writer will create a newsworthy story.
Power Play Marketing then utilizes their exclusive press release network to syndicate the story on hundreds of media websites. Businesses are guaranteed media placement within 7 to 10 business days. Each month, Power Play Marketing will produce a new article about a different aspect of the client’s business.
“Authority Marketing gets businesses included on major media websites,” Klein explains. “Leveraging this exposure shows expert status, credibility and trust.”
Authority Marketing clients also receive a detailed report with links to the coverage their business receives from the press release and screenshots displaying the article on various media websites. Power Play Marketing also creates a custom profile photo with major media logos based on a headshot the business provides. This profile photo can be used on LinkedIn, or other networking sites, as well as for all kinds of promotional uses.
Founded in 1988, Power Play Marketing is an Internet marketing company based in Delray Beach, FL. In addition to Authority Marketing, the company also provides Mobile Marketing (mobile websites, mobile apps, SMS), Internet Marketing (local and national SEO), Reputation Marketing, and Web Design services to small and mid-sized businesses. Clients include local and national businesses, organizations, and sports figures such as Duke Basketball Coach, Mike Krzyzewski, and Harvard Basketball Coach, Tommy Amaker.
For more information about Power Play Marketing, to get started with Authority Marketing, or to simply request a free quote, visit http://PowerPlayMarketing.com.
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