-- Seattle Digital Marketing, a boutique marketing agency located in Bellevue, Washington, places a paramount emphasis on data-driven approaches and client-centric strategies to consistently achieve remarkable success for businesses, aligning with their diverse objectives.
Everyone knows that in the dynamic world of marketing and advertising, adapting to evolving trends is critical. According to Phil Anderson, Vice President of Seattle Digital Marketing, establishing a robust brand is fundamental to staying ahead. This involves creating high-quality content, garnering media coverage, and customer reviews, and employing hyper-targeted advertising.
Prioritizing Branding and Its Synergy with Advertising
Seattle Digital Marketing firmly believes that branding precedes advertising. Anderson emphasizes that many businesses tend to rush into advertising without establishing a cohesive brand foundation;and that means trouble. Consumers almost always “Google” a brand when they see ads and if there is no brand to see, they often back out not making a purchase.
Anderson advocates for a strategic approach, urging businesses, especially new ventures, to build their brand through content creation, press engagement, and active social media presence. A well-defined brand voice, feel and look help establish a strong connection with consumers and ensure coherent messaging.
The branding process at Seattle Digital Marketing typically spans about three months. After this foundational phase, the agency leverages Metric Pro, their innovative software, to engage consumers through targeted ads. Due to the precision and specificity of the program, high engagement rates are virtually guaranteed.
In addition to its meticulous branding process, Seattle Digital Marketing utilizes its proprietary Pro Metric software. This tool organizes user data and purchasing behavior by demographics such as age, race, and location. It not only helps in identifying potential targets but also enables a deeper understanding of consumer behavior and preferences, informing future targeted ad campaigns.
Introducing Metric Pro
In collaboration with Seattle Software Developers, their parent company, Seattle Digital Marketing has shelled out almost 2.9 million developing a state-of-the-art program designed to broaden the reach of advertisements using geolocations.
They call it Metric Pro, and it’s a game changer.
One of the primary objectives of advertising is not just targeting the primary consumer but also effectively engaging and nurturing them until they become qualified leads and make a purchase. Metric Pro revolutionizes this aspect of advertising.
Developed by the proficient software engineers at Seattle Software Developers, Metric Pro facilitates precise geolocation targeting to capture Internet Protocol (IP) addresses from specified locations within a five-foot radius. These addresses can be sourced from phones or computers, serving as unique identification codes.
Mason Hernandez, a Sr Tech at Seattle Software Developers explained it best “As the agency captures IP addresses, the users remain anonymous. The addresses are usually obtained from specific locations or events. However, the capabilities of Metric Pro extend beyond this initial capture. Seattle Digital Marketing can acquire IP addresses from the households associated with the captured addresses through this innovative technology. By analyzing activity data, the agency can strategically time targeted ads to coincide with when users are most active on their devices.” Hernandez continued, “Basically we can shoot ads to just women between the age of 22 and 30 and we can break it down by race.”
Metric Pro enables Seattle Digital Marketing's clients to optimize their advertising objectives by leveraging existing data. By focusing on users who have already demonstrated an interest in a business or product, the agency expands opportunities for its clients and stays ahead of consumer trends, preferences, and demands.
Ethical Use of Data and its Impact on Sales
Metric Pro has proven to be a game-changer for Seattle Digital Marketing, significantly boosting online purchases for clients by almost 38% in some instances. The initial tests, conducted during the pandemic, showcased the software's potential. For instance, the agency targeted individuals who had visited a competing restaurant by capturing their IP addresses through Metric Pro. Subsequently, they sent out targeted ads offering a discount for their new Thai restaurant client, resulting in a 28% increase in sales within just one day.
To ensure the highest success rates for these targeted ads, they are designed with a compelling call to action and often include enticing offers. Seattle Digital Marketing recognizes the uniqueness of Metric Pro in the advertising landscape and continues to conduct daily tests to refine its approach.
Looking ahead, the agency envisions potentially dividing Metric Pro into two specialized groups: one catering specifically to medical clients and the other encompassing all other industries. The medical segment would focus on designing ads and branding for individual medical practices.
Anderson emphasized that the key to success lies in presenting high-quality branded content before deploying targeted ads. Consumers tend to conduct a Google search within seconds of clicking on an advertisement, underscoring the importance of having a compelling brand presence before initiating an advertising campaign.
Integrating Branding with Data for Enhanced Awareness
Upon signing a contract with a new client, Seattle Digital Marketing initiates a face-to-face meeting to elucidate the branding process. The agency underscores the significance of establishing a cohesive brand that serves as the bedrock for all subsequent marketing and advertising endeavors.
Following this, the team strategizes and aligns on the client's business goals. The agency then conducts a thorough audit of the client's current marketing footprint, evaluating social media content and assessing their search engine performance.
Post-audit, Seattle Digital Marketing formulates a realistic yet comprehensive tactical plan, primarily focusing on content development and execution. This encompasses crafting, executing, and monitoring content creation to align with the client's goals.
The agency's commitment to data-driven approaches is further demonstrated through its comprehensive auditing system. By assigning dedicated teams to execute specific tactics aligned with a client's business priorities, they enhance results and ensure top-notch customer service.
Fostering Strong Client Relationships
Seattle Digital Marketing strives to view its clients as strategic partners rather than mere transactions. They aim to build enduring relationships, ensuring their clients feel supported and assured of the agency's dedication to their success.
When clients partner with Seattle Digital Marketing, they benefit from a team comprising project managers, writers, photographers, designers, videographers, SEO engineers, and social media ads managers. This collaborative effort is dedicated to analyzing data and utilizing insights to create custom, original content tailored to the client's brand.
Adaptability and Evolution in Advertising's Future Landscape
Seattle Digital Marketing has a distinct advantage in seamlessly collaborating with its parent company, Seattle Software Developers. With a foundation rooted in data and software, the agency is well-positioned to be the strategic partner of choice for clients. Their deep understanding of technology, access to proprietary software, and a team of exceptional content creators set them apart.
Looking ahead, the agency remains vigilant in staying abreast of developments in the digital space, especially focusing on the increasing importance of apps. Consumer needs evolve rapidly, necessitating marketers and advertisers to adapt quickly to remain effective in their strategies.
At Seattle Digital Marketing, the ability to swiftly adapt to client needs remains a constant focus.
By leveraging client data and customizing approaches accordingly, the agency reassures clients that their business interests are at the forefront of all strategies. As they continue their journey, they remain committed to employing innovation, data-driven strategies, and cutting-edge technologies to drive success for their clients.
Contact Info:
Name: Phil Anderson
Email: Send Email
Organization: Seattle Digital Marketing
Address: 4 102nd ave ne, Suite 100, Bellevue, Washington 98004
Phone: 206-400-7054
Website: https://seattledigitalmarketing.com/
Release ID: 89112929
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