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Parrot Social., a Singapore-based data analytics firm, is revolutionizing how businesses use consumer insights by leveraging cutting-edge artificial intelligence (AI) to predict future business, social, and political trends through online data crawling.
Parrot Social has been making significant strides since its inception six years ago when Hamidah Aidillah Mustafa, a pioneering lady in the male-dominated tech industry, founded it. The firm serves a diverse client base across the private and public sectors, including the automotive industry, education, healthcare, banking, fashion, fitness, lifestyle, and government-related sectors.
Empowering Businesses with Real-Time Insights
Central to Parrot Social's offerings is its AI Online Listening system, which can process vast amounts of data from over 660 billion websites and social media outlets in seconds. This powerful tool enables the company to analyze business trends, sentiments, and consumer behaviour across 180 languages.
Parrot Social's services are designed to cater to each client's needs, with a focus on delivering actionable insights that can drive business growth & sales. From real-time industry trends and data analysis to data visualization and strategic recommendations, the company offers a range of solutions to help businesses better understand their target audience and make data-driven decisions.
While Parrot Social has successfully served larger clients and governments, particularly with its social media, online listening, and intelligence-gathering system, the company recognizes the importance of making data analytics accessible to businesses of all sizes.
Parrot Social looks to provide an integrated system that allows clients to benchmark their performance against competitors and adapt best practices. It also aims to level the playing field and empower businesses to succeed in their respective markets.
Bridging the Gap for Small and Mid-sized Businesses
While Parrot Social has made significant strides in serving larger enterprises, Hamidah's vision extends beyond big business. "My wish for Parrot Social and the industry is to make analytics and research insights easily accessible to smaller businesses and enterprises as well," she states, highlighting the company's commitment to democratizing data analytics.
This ambitious goal is challenging, as smaller businesses often lack the resources and expertise to leverage data effectively. However, Parrot Social's AI platform and customizable insights solutions aim to bridge this gap, empowering businesses of all sizes to make data-driven decisions and stay ahead of the curve in an increasingly competitive industry.
Hamidah recalls serving the Food and beverage industry in Singapore, helping an SME find out the types of food, drinks, and offerings that are in trend and even the type of cafe atmosphere preferred by the younger consumer demographic in Singapore. She shares how consumers have more varied food preferences, especially so in a cosmopolitan country, and this is where analytics can help fine-tune a company’s profit model.
A Thought Leader in the Tech Industry
Hamidah’s influence extends beyond the walls of Parrot Social. She helped shape the tech industry's future as a previously appointed member of the National Council for Ethics in Data Analytics & Artificial Intelligence and contributed a chapter to a book on AI and Analytics by Singapore’s Computer Society.
Her role as an adjunct lecturer for the Modular Master's program at the Singapore University of Technology & Design (SUTD) and a guest speaker at various regional and international platforms further solidifies her thought leadership.
As Parrot Social continues to grow and expand its reach, with unprecedented revenue growth and aspirations to enter new markets such as Indonesia, US, and other European countries, Hamidah remains focused on its core mission.
"We aspire to help businesses understand their consumers, their behavior, and how they perceive their brand," she affirms. "Providing them with powerful analytical tools and insights enable them to target and convert data into sales, ultimately driving their success."
Contact Info:
Name: Hamidah Aidillah Mustafa
Email: Send Email
Organization: Parrot Social
Website: http://www.parrot.social
Release ID: 89128735
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