-- Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines are indispensable elements for any marketing department, yet many marketing departments don’t have them. Paradux Media Group seeks to allow every marketing department to create their own Brand Book by utilizing their Brand Book Tutorial Series.
Brand Books make the brand easy to understand. Brand Books (or Brand Guidelines or Brand Bible or Identity Guidelines) represent a completed brand. A willingness to dedicate the company, its customers, and vendors to properly “following the rules” about the brand.
All the being said, however, a brand book can help the marketing department become more efficient with both time and money. And when the a Brand Book exists, the brand is represented the same way everytime. This causes the brand grows bigger and faster than could be imagined. A Brand Book – well executed –provides a tremendous amount of insight in the brand. A brand book should be accessible and understandable for every employee in the business. The brand book should be a reference guide for business partners, ad agencies, website designers, employees, executives, and volunteers. They should be all the hard work involved in creating a brand distilled down so that the complete story and all the relevant parts are included in one place. A brand bible would make the ideal gift for a new employee joining the business, to truly understand what the brand position and values of the business are.
Paradux Media Group has created a complimentary Brand Book Tutorial designed to allow businesses to create their own brand books.
Contact Info:
Name: Tisha Oehmen
Email: Send Email
Organization: Paradux Media Group
Address: PO Box 81, Eagle Point, OR 97524
Phone: 541-846-4024
Website: http://paraduxmedia.com/blog-series/brand-book-tutorial/
Release ID: 18415
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