-- Oxford Leadership today announced the conclusion of its agreement to amalgamate the Be Courageous transformation agency with Oxford Leadership’s corporate client business, and the appointment of Kyle Hermans as Chief Executive Officer. The announcement marks the beginning of a new chapter for both firms.
Be Courageous is an award winning transformation agency headquartered in San Francisco, co-founded by Kyle Hermans and Jenna Hermans. Over the past decade, Be Courageous has built a science-backed, real world tested body of work in courageous transformation, leadership development and AI-era innovation. Impacting hundreds of fortune level organisations and their leaders globally. Its practice bridges the inner work of shifting mindsets, behaviours and organisational culture from fear to courage, to the outer results that matter: innovation, culture change, customer experience, experimentation at scale and technology-enabled decision making.
Oxford Leadership has guided leaders and organisations across more than 50 countries over the past 20 years, inspiring more than one million people to discover and develop their life’s purpose whilst crafting their organisations’ future through programmes including Strategic Focusing®, Self-Managing Leadership®, MASTER Code®, and LHPT®.
Kyle Hermans, as CEO, will be driving Oxford Leadership’s global operations, client experience and growth. He is joined by Jenna Hermans, award-winning author of Chaos to Clam and Burnout to Balance, as Chief Financial Officer and Jonathan Yukawa as Managing Director, responsible for Digital, Brand and Marketing. Brian Bacon, who founded Oxford Leadership more than 20 years ago, continues as Group Chairman, stewarding purpose, mentoring senior leaders and boards, holding the long view on what this work is for, and bringing the firm’s capabilities to leaders at the most senior levels.
“Most leadership development does not lead to organisation transformation. It develops individual leaders, which matters, but it does not guarantee a change in the system, the culture, or the execution environment. Genuine, systemic transformation requires the organisation, not just its leaders, to change. It requires courage not just as a value on a wall, but as a daily intentional practice, tested in rooms where difficult decisions are made. That is the work Oxford Leadership has spent 20 years learning how to do, and it is the work Be Courageous was built to accelerate.” - Kyle Hermans, CEO, Oxford Leadership
“This is a moment Kyle and I have been working toward for some time. Not because of the structure, but because of what the combined capability now makes possible for our clients and combined team. Together, we can now work from the inside out and the outside in, simultaneously. That is what our clients have always needed. We can now deliver it in full.” - Brian Bacon, Group Chairman, Oxford Leadership
The combined firm organises its work around four transformation domains: Purpose (aligning the organisation around what truly matters), Courage (unlocking decisions that have stalled, not from lack of strategy but from lack of nerve), Intelligence (building symbiotic relationships between humans and technology, leading with judgment as AI reshapes how decisions are made), and Performance (closing the gap between transformation as intention and transformation as measurable performance result).
Oxford Leadership’s powerful and deeply experienced global delivery team includes Michal Oshman, former Global Head of Company Culture at TikTok and bestselling author of What Would You Do If You Weren’t Afraid?; Paul Roberts, Singularity University Exponential Innovation Expert; Katie Jackson, transformational leadership advisor with prior careers at McKinsey, EY, and IBM; Derek Platt, China-expert innovation consultant and former Chief People Officer at Innovaura Corporation; and Greg Orme, award-winning author of The Human Edge and founding CEO of London Business School’s Centre for Creative Business.
The firm’s entry point for new enterprise relationships is the Transformation Readiness Diagnostic, a boardroom-level engagement that assesses the purpose, courage, leadership, culture and execution conditions needed for an organisation’s transformation to succeed, culminating in an Insights and Options session with the senior leadership team.
About Be Courageous
Be Courageous is an award-winning transformation agency headquartered in San Francisco, founded by Kyle Hermans and Jenna Hermans. Over the past decade, Be Courageous has built a science-backed, real-world-tested body of work in courageous transformation, leadership development and AI-era innovation. Impacting hundreds of fortune level organizations and their leaders globally. Its practice bridges the inner work of shifting mindsets, behaviours and organisational culture from fear to courage, to the outer results that matter: innovation, culture change, customer experience, experimentation at scale and technology-enabled decision-making.
About Oxford Leadership
Oxford Leadership has guided leaders and organisations across more than 50 countries over the past 20 years, inspiring more than one million people to discover and develop their life’s purpose whilst crafting their organisations’ future through programmes including Strategic Focusing®, Self-Managing Leadership®, MASTER Code®, and LHPT®. Oxford Leadership’s methodology suite is applied through a global network of senior transformation practitioners.
Contact Info:
Name: Jonathan Yukawa
Email: Send Email
Organization: Oxford Leadership Academy Ltd
Website: https://www.oxfordleadership.com/
Release ID: 89188095
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