With over 100 million blogs (as of last count), Tumblr is fast becoming a platform hard to ignore for many businesses. — White Card Australia recently joined the ranks of companies setting up an additional blog to complement their existing website and word press blog. The site can be found here: www.white-card-australia.tumblr.com
The move onto a Tumblr platform was primarily about being able to utilize the platform to extend reach to younger people joining the construction industry. Tumblr websites have proven popular with younger age groups under 25 and emphasizes the sharing of images, videos and audio.
Peter Cutforth, one of the owners of White Card Australia, says, “The move to open a blog on Tumblr is so we can access those Safety Professionals and Construction Workers who utilize the platform on a daily basis. We’re aware that a younger generation may be missing out on the construction safety message and that’s not good enough.”
The content on the new blog includes:
- updates on safety news and information, with a particular focus on construction site safety
- tips and articles on various aspects of construction site safety and OH&S training
- Summaries and links to recent articles posted on the White Card Australia website blog
Mr Cutforth said it was important for the safety message to reach as many different sectors of the construction industry, one of the largest employment sectors in Australia. "With more and more people sourcing their reading from online services through portable devices like smart-phones and iPads, its an important step for our company to stay current with our online information distribution efforts" he said.
Release ID: 14894