Online Grocer RedMart Optimizes Supply Chain Commerce With Manhattan Associates

The leading online grocery store in Singapore successfully completed three months of seamless operations with Manhattan SCALE™, a warehouse management system developed by supply chain commerce solutions provider Manhattan Associates.

Singapore and Atlanta, Nov. 12, 2013. RedMart, a Singapore-based online grocery service, today announced that it has completed three months of seamless operations post the successful implementation of Manhattan SCALETM, a warehouse management system (WMS) developed by Supply Chain Commerce solutions provider, Manhattan Associates (Nasdaq:MANH). This is an important milestone for RedMart, as this implementation will allow it to further accelerate growth while maintaining its high service levels.

When asked why RedMart chose to implement a WMS, and in particular, Manhattan's SCALE product, Vikram Rupani, RedMart's co-founder, COO & CFO said, "Like many start-ups, RedMart was founded with little resources and a big vision – to disrupt traditional grocery retail by offering customers a better way to shop for their everyday household essentials. Shortly after we launched in October 2011, we realized that our manual fulfillment processes would not allow us to scale the business efficiently. Not only did Manhattan SCALE offer the necessary robustness needed for our business, we were also extremely impressed by the Manhattan implementation team in Singapore whose detailed understanding of our requirements made us confident in their ability to execute flawlessly. We were extremely happy with the outcome as we completed our implementation within budget and right on schedule."

Rupani continued, "Fulfillment capacity increased by over 50 percent in the week immediately following the implementation and we believe we can increase capacity by approximately 15 percent each month for the foreseeable future, without any significant increases in headcount."

Richard Wright, general manager at Manhattan Associates, Singapore said, "We look forward to partnering with RedMart and playing an important role in enabling the company's rapid growth as a leading e-commerce player in South East Asia. The implementation was a great success and we are pleased to work alongside RedMart's highly talented team including its engineering group led by co-founder & CTO, Rajesh Lingappa. We also look forward to playing a pivotal role in helping RedMart get closer to its customers."

With RedMart's technology strategy already leveraging Amazon Web Services' (AWS) cloud- based infrastructure, Manhattan SCALE was also deployed in the AWS cloud. RedMart worked closely with the Manhattan team to optimize performance and ensure there were no latency issues for on premise devices including printers and scanners. RedMart reported zero issues related to AWS or Manhattan's ability to deploy in this manner.

Vikram Rupani added, "Our enterprise infrastructure is in the AWS Cloud. Having Manhattan SCALE deployed in the cloud with the rest of our enterprise software was key to our return on investment and peace of mind."

RedMart's WMS implementation coincides with the recent launch of its proprietary e-commerce web platform and i-Phone application in early July. To cope with rapid growth, the company expanded its 12,000 sq. ft. warehouse by 50 percent to 18,000 sq. ft. in June, and has plans to add another 47,000 sq. ft. by the end of 1Q 2014. It will also be launching an Android app towards the end of this year.

About RedMart:
RedMart is a Singapore-based online grocer that offers competitive prices on a wide range of groceries and household essentials with the convenience of online ordering and home delivery 7 days a week. RedMart was founded in March 2011 by Vikram Rupani, Rajesh Lingappa, and Roger Egan and is backed by well-respected investors and advisors, such as Forrest Li (CEO of Garena), Toivo Annus (Skype co-founder), Golden Gate Ventures and others. For more information, please visit

About Manhattan Associates, Inc.:
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce solutions that drive top-line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omni-channel marketplace. For more information, please visit

Contact Info:
Name: Todd Kurie
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Release ID: 25972